Workstream really does streamline the hiring process. It makes it easier for potential team members to apply and makes life easier for hiring managers. The system is very user friendly. We have definitely received more and better applicants because of Workstream.
Dusty Pyne, Chick-fil-A Franchisee
In 1946, S. Truett Cathy and his brother opened 'The Dwarf Grill' (then renamed The Dwarf House) in Atlanta. This later morphed into the first Chick-fil-A restaurant - home of the Original Chicken Sandwich, a brand well-loved by many and the largest quick-service chicken restaurant chain in America.
Cathy always believed that "Chick-fil-A should be about more than just selling chicken. We should be a part of our customers' lives and the communities in which (they) serve". This is echoed in their hiring process because as a people business, their staff has to be held to a certain standard.
"You can train anybody to push a button on a cash register, that's not hard. You can't train personality."
How exactly does Chick-fil-A find great employees, while maintaining an industry-low employee turnover rate of only 60%? Let’s find out.
Dusty Pyne (Franchise Owner at Chick-fil-A), Jason Gibbons (Talent Manager), and Rachel Hughes (HR Director) share how Workstream has changed their hiring process.
Considering the geographical and operational scale of Chick-fil-A's restaurants, it is inevitable that they require significant manpower in running their business. This requires them to post job openings to multiple job boards to gather sufficient applicants, and their previous method of copying and pasting the listings across job boards was time-consuming.
As a result of hiring demands, Chick-fil-A's hiring managers have a colossal amount of applications to go through. They took up to 5 hours to post jobs and screen applicants, per candidate, especially since they typically include a lot of screening questions that are not easily viewable from a typical resume.
In addition to the tedious screening and scheduling each individual applicant, they also faced the issue of no-shows.
Due to the culmination of these factors, Chick-fil-A could not hire efficiently and was thus unable to maximize their hiring potential.
By utilizing the free Job Board tools within Workstream, Chick-fil-A can now post to over 18 job boards (including Google, Indeed, Facebook Jobs, ZipRecruiter etc), simultaneously.
Furthermore, the Text-to-Apply feature provides them with an opportunity to engage with Millennials in their preferred mode of communication - text messaging. Not only can these applicants see available job listings and apply for positions by simply scanning a QR code, Chick-fil-A is also able to send out both automated and direct text messages to schedule interviews.
With Automatic Scheduling, successful candidates are sent a text message to schedule an interview, followed by a step-by-step guide that will take them through the entire hiring process. This includes company culture documents, which tell applicants what to prepare for and get excited for the interview.
Hiring managers no longer have to individually reach out to each candidate, but are instead able to link their calendars to Workstream, where candidates can then select an interview slot of their preference. Automatic reminders are then sent to the candidates nearing the interview date, together with an option to reschedule, if necessary.
The Workstream interface will also show hiring managers their daily interview schedules, and the "relax, you're done for the day" notification acts as a pat on the back after a long day.
Since Chick-fil-A's implementation of integrated job boards and text-to-apply through Workstream, they now receive hundreds and thousands of applications each month, 4 times as many applicants as before. Automatic scheduling and reminders significantly dropped their no show rates by 50%!
Chick-fil-A has also managed to reduce the number of hours spent on job posting and applicant screening, taking only an hour per candidate, a huge step up from the previous 5 hours.
With their ability to hire qualified candidates through Workstream, Chick-fil-A is able to maintain their low turnover rate of 60%, which is less than half the industry average. Ultimately, this reduces their training and hiring costs, resulting in overall cost savings.
You too, can optimize the hiring processes and secure qualified candidates for your QSR with Workstream. Schedule a chat with us today!