ShareApply

Head of Demand Generation

About Workstream -


Workstream is a Palo Alto based, rapidly growing startup, funded by institutional and angel investors including Peter Thiel's Founders Fund, Charles River Ventures, Basis Set Ventures, CEO Zoom, CEO DoorDash, Peterson Ventures, Heartland Ventures, Jay Z, Joe Montana, James Harden, Chairman of Louis Vuitton, and more. We are a small team of ~30 full timers + a few part timers, from Y Combinator, MIT, Google, Harvard, Qualtrics, Wharton, Stanford, Yelp, Glassdoor, Cornell, and more, with a strong passion to make hiring easier and faster. We hope you will bring the same energy and share with the team.


We are looking for someone that can grow with our team over time. You will lead up the growth team with a scrappy, hands-on attitude to hit the ground running. You will get plenty of exposure to the leadership team (think weekly), reporting directly to one of the founders.


You will succeed if you have a startup mentality of “getting sh*t done”, and you will grow as the company scales. If you are looking for a relaxed 9-5, please back away slowly. If you are insanely bright, hard working, humble, and looking to build a career on the ground floor of an exciting and fast-growing software-as-a-service (SaaS) business, this is for you.


Press/news

https://techcrunch.com/2020/05/07/workstream-a-platform-for-deskless-work-raises-10-million-to-serve-local-businesses/

https://www.forbes.com/sites/frederickdaso/2020/02/06/workstream-a-staffing-automation-startup-helps-small-businesses-hire-hourly-workers/#59b64af5306b

https://www.bloomberg.com/news/articles/2020-05-05/in-the-pandemic-era-the-new-hiring-manager-is-now-a-chatbot

https://www.workstream.us/workstream-newsroom

Opportunities to Progress in Career

Who we are


Workstream (www.workstream.us) is a text recruiting and hiring platform for local businesses, especially restaurants. We have helped franchise owners and operators from Jamba, Chick-fil-A, McDonald's, Dunkin', Sightglass Coffee, Uber, Applebee's, Auntie Anne's, Cinnabon, Westin, Marriott, Subway and more to increase efficiency by over 150%, increasing their bottom line and creating significant cost savings. We do this by engaging hourly candidates with texting, posting to over 100+ job sites like Indeed, Craigslist, scheduling efficiently via mobile workflows, and seamless onboarding via online signing and more via text. 


We are a team from Stanford, MIT, Google, Y Combinator, Harvard, Cornell, Yelp, Qualtrics, Glassdoor, LucidChart and more and are backed by investors including Peter Thiel's Founders Fund, Charles River Ventures, Basis Set Ventures, CEO Zoom, CEO DoorDash, Peterson Ventures, Heartland Ventures, Jay Z, Joe Montana, James Harden, Chairman of Louis Vuitton, GGV Capital, Owner of Sacramento Kings and more. Global at our core, we are headquartered in San Francisco Bay Area, and have presence in Utah, Singapore and China from day one.


Position Overview


We are looking for a Head of Demand Generation to execute, lead and manage the entire customer acquisition pipeline. You will be working directly with Desmond Lim, CEO and co-founder of Workstream, to lead up demand generation, lead creation, and top of funnel acquisition via channels including paid channels (SEM, social ads, direct mail, and more), email marketing, content marketing and you will also have an analytical foundation with strong knowledge of marketing systems, data, A/B testing, conversion rate optimization, monetization, retention loops and more. 


The ideal candidate will have experience in both SaaS (B2B) growth / demand generation and be proficient in marketing systesm (Hubspot, Salesforce, Segment), data analysis and more. Ideally, you are passionate, detail-oriented, an excellent communicator, independent thinker and incredibly intelligent.


The Nitty-gritty Details


• Company: Workstream

• Website: https://www.workstream.us

• Location: San Francisco Bay Area

• Position: Head of Demand Generation

• Position type: Full-time


Watch this video of Desmond (co-founder / CEO) describing this role:

https://youtu.be/vcen4THbe_c


Opportunities to Progress in Career


Workstream is a rapidly growing startup, funded by institutional and angel investors including Peter Thiel's Founders Fund, Charles River Ventures, Basis Set Ventures, CEO Zoom, CEO DoorDash, Peterson Ventures, Heartland Ventures, Jay Z, Joe Montana, James Harden, Chairman of Louis Vuitton, Owner of Sacramento Kings, GGV Capital and more. We are a small team of ~30 full timers + a few part timers, from Y Combinator, MIT, Google, Harvard, Qualtrics, Wharton, Stanford, Yelp, Glassdoor, Cornell, and more, with a strong passion to make hiring easier and faster. We hope you will bring the same energy and share with the team.


We are looking for someone that can grow with our team over time. You will lead up the demand generation team with a scrappy, hands-on attitude to hit the ground running. You will get plenty of exposure to the leadership team (think weekly), reporting directly to one of the founders.


You will succeed if you have a startup mentality of “getting sh*t done”, and you will grow as the company scales. If you are looking for a relaxed 9-5, please back away slowly. If you are insanely bright, hard working, humble, and looking to build a career on the ground floor of an exciting and fast-growing software-as-a-service (SaaS) business, this is for you.


Press/news


https://techcrunch.com/2020/05/07/workstream-a-platform-for-deskless-work-raises-10-million-to-serve-local-businesses/


https://www.forbes.com/sites/frederickdaso/2020/02/06/workstream-a-staffing-automation-startup-helps-small-businesses-hire-hourly-workers/#59b64af5306b


https://www.bloomberg.com/news/articles/2020-05-05/in-the-pandemic-era-the-new-hiring-manager-is-now-a-chatbot


https://www.workstream.us/workstream-newsroom


Responsibilities


The main goal of the Head of Demand Generation position is to execute, lead and manage the entire customer acquisition pipeline and demand generation. Your work will be broken down into the following activities -


a) Execute, lead and manage the entire customer acquisition pipeline


Your number one KPI will be demand generation, to acquire top of funnel via various growth, marketing and product channels


b) All things paid acquisition (SaaS B2B experiences) 


Facebook ads, Google SEM, LinkedIn ads, Direct Mail, Radio and more - you will be strong in at least 1 to 2 of these paid channels, and have experience managing or leading others. You should be able to test each channel with the CEO to find the best channel for our self-serve product. 


c) Email marketing 


You will have experiences with email marketing, and using email as a channel to do outreach and engage potential prospects to generate leads for our sales team.


d) Data analytics and channel attribution


You will have strong knowledge and experience of managing end to end data analytics and channel attribution. Our stack is Mode, PostgreSQL, Segment, and more. If you can write SQL, that will a plus though we have a rock star data analyst on our team. 


e) Content marketing - (ABM - Trade shows, Webinars, e-books, and more) 


You will have experiences creating high quality organic content, webinars, e-books, landing pages, case studies and have experiences with Account-based marketing (ABM). You will have experiences and passion for leading up and executing trade shows, webinars, and will work closely with our sales team to generate leads, engage with prospects, and more. You will be a strong project leader and executor.


Resources you will get -


You will have direct access to work closely with the three founders (Desmond, Lei, Max), engineering team, product team, marketing team and more. This is a key position for the company and you will closely with each of us. 


If you possess experience in at least 3 of the above and have desire to learn the rest rapidly, we think you could be a good fit! You will be revenue-driven, KPI-focused, hungry, humble and excited to get your hands dirty. 


This will be a fast-paced role with a lot of growth opportunity and is critical role as one of leaders of the company. Here's a few more pointers:


- No task is too small for you or no task is too big for you either - if needed, you can help to run the numbers for a Google SEM ad, or search for keywords but also manage a team to lead


- You are entrepreneurial, scrappy, quick-thinking and hungry and eager to work in this role. You are looking to grow with a fast-growing company.


- You will be a hustler, willing to work extremely hard, loves to connect with people genuinely, to help them, have a good understanding or network in the franchise / restaurant / hospitality space, or is motivated to quickly build that knowledge and network.


- You will work closely to support Desmond to work with the executive team, investors, advisors, customers and more to understand more about the space and what our customers needs and wants. 


Skill sets and requirements


- You resonate with our company values. Culture fit is a must have for us, and hopefully these will resonate with you! https://docs.google.com/document/d/1SHaeKG3IUy_1kE0y8FRnM8PPoEdMS0gmNIsSP3dG-3A/edit


- You are a hustler, scrappy, hungry and motivated.


- You are a proven and experienced growth and marketing leader


- You are humble, hungry, disciplined, and curious.


- You have 6+ years experience in demand generation and marketing ideally in B2B (SaaS).


- You are technically fluent, able to write code in SQL or otherwise or a choice of your language.


- Ability to work autonomously in a dynamic environment.


- You are an excellent written and verbal communicator.


- You have fantastic problem-solving abilities, analytical horsepower, an attention to detail, and a willingness to do whatever it takes to get things done.


- Self-directed learner who requires little oversight.



Nice to have:

You have worked remotely before or are based in San Francisco Bay Area

You have experiences in the restaurant or local business industry


Responsibilities

Skill sets and requirements

162 S Park St, SF, CA 94107
What We’re Looking ForWe’re hiring for a brilliant writer to...
View position
Revenue OperationsFull time
Distance from your location 612.9 miles
Salt Lake City, UT 84130
We are looking for a Revenue Operations Lead to join us, either...
View position
Salt Lake City, UT 84130
We are looking for a Account Development Representative to join...
View position
Full-Stack Engineer
Distance from your location 5910.4 miles
Remote, Any, Any 100010
Our core product https://www.workstream.is is an applicant tracking...
View position
Remote, Any, Any 100010
Requirements:1. Proficient at JavaScript.2. Proficient at ReactJS,...
View position