What QSRs should learn from Starbucks’ attempt to reinvent itself

In case you missed it, Starbucks just invested in 200K Sharpie markers!

It’s part of the brand’s effort to reinvent itself, and for those in the QSR industry, it’s important to understand.

We invited industry vet Jeff Weinstein to break down the “Back to Starbucks” strategy, and to discuss what every QSR operator, manager, or HR professional can learn from their attempted transformation. There’s a lot to learn—both good and bad—by dissecting the big changes made by Starbucks’ new CEO.

Drawing from his decades of experience, Jeff discusses:

• What “Back to Starbucks” is, and why it matters
• What the strategy can teach us about hiring and engaging QSR workers
• What today’s customers are prioritizing vs. the priorities of a few years ago
• Real world changes that operators can make to elevate their own results