POSITION OVERVIEW
The Sales Events Coordinator is a revenue-focused role responsible for converting assigned inbound Catering and Private Dining leads into booked events, while also supporting outbound sales efforts to drive incremental growth. This position operates as part of a collaborative sales team that includes Sales Managers and other Sales Event Coordinators, with inbound leads centrally managed and distributed by a Sales Manager. The ideal candidate is a hospitality-driven sales professional who thrives in a team environment, executes with urgency and discipline, and delivers a high-touch client experience. This role focuses on consultative selling, follow-up, and closing, while partnering closely with Event Captains and Operations to ensure seamless execution and repeat business. This structure allows Sales Managers to oversee strategy, New Business, forecasting, and lead distribution, while Sales Event Coordinators maintain momentum at the client level and drive consistent conversion across the shared sales pipeline.
WORK HOURS
This role is expected to work 40-50 hours per week based on business needs and event season. They must be able to work flexible shifts based on business needs Monday - Friday with nights and weekends depending on events and functions.
RESPONSIBILITIES & DUTIES
KEY OBJECTIVES
● Convert assigned inbound Catering and Private Dining leads into confirmed, profitable events
● Support outbound and referral-based sales efforts in alignment with team goals
● Deliver consistent, high-quality client experiences that encourage repeat business
● Maintain strong internal communication to support operational excellence
CORE RESPONSIBILITIES
Inbound Lead Conversion (Assigned Leads)
● Manage and respond to inbound Catering and Private Dining leads assigned by the Sales Manager
● Conduct client consultations to understand event scope, budget, timeline, and objectives
● Prepare and present proposals, menus, pricing, and contracts in coordination with internal teams
● Maintain disciplined follow-up to drive assigned leads to close
● Accurately document client communications and status updates in the sales system
Team-Based Sales & Collaboration
● Work collaboratively with Sales Managers and fellow Sales Event Coordinators to support overall department revenue goals
● Participate in weekly Catering + Private Dining sales meetings to review pipeline status and priorities
● Provide timely feedback to Sales Managers on lead quality, conversion trends, and client needs
● Support overflow leads, special projects, or high-volume periods as directed
Outbound & Relationship Development
● Contribute to outbound sales efforts through referrals, repeat clients, and relationship building
● Maintain relationships with venues, planners, and partners to support lead generation
● Represent The Herb Box at tastings, networking events, and industry engagements as needed
Cross-Functional Coordination
● Serve as the primary client contact through the sales and pre-event planning phase
● Communicate client expectations, scope, and priorities clearly to Event Managers and Operations
● Ensure a smooth transition from sales to execution while maintaining client confidence
SUCCESS METRICS
● Assigned lead response time and conversion rate
● Individual and team revenue performance
● Proposal-to-contract close rate
● Client satisfaction and repeat business
● Accuracy and consistency of pipeline updates
TEAM STRUCTURE & REPORTING
● Reports to: Sales Manager
● Works alongside: Sales Managers and Sales Event Coordinators
● Inbound leads are centrally managed and distributed by the Sales Manager to ensure balanced workloads and consistent follow-up
SKILLS/EXPERIENCE
● This role is carefully staffed with an individual who has a background in either sales, restaurants, or an events industry-based role, specifically with a background in catering or banquet catering. This role requires someone who wishes to learn, grow and impress guests with exceptional events and amazing hospitality.
● This role requires someone who knows the importance of Relentless Hospitality, and will make it their mission to wow our guests at every opportunity.
● This role requires someone who is a confident leader and communicator, both to the guests and their event staff.
● Have the ability to thrive in a fast-paced growing environment, where your responsibilities will change based on the current project, problem, or event, by demonstrating critical thinking and decision-making skills.
● Have a passion for hospitality
● Are responsible and able to develop our business and embody our EOS values and mission.
● Are flexible and can work collaboratively across multiple projects.
● Highly organized, with the ability to work to deadlines
● Ability to communicate effectively across internal and external teams
● Strong time management skills
● A patient, team-first & success-oriented attitude with a growth mindset
● Must have or develop practical knowledge of food preparation and social customs of etiquette, especially in regards to private events & full service catering; basic knowledge of liquor and wine. Knowledgeable of all proper methods of food and beverage service. Additionally, should have thorough working knowledge of all applicable health, sanitation and licensing ordinances; food handler's card.
●Proven ability in leadership, communication and negotiating techniques to create memorable moments for clients.
● Must possess a burning desire and commitment for continuous improvement with a curiosity and a constant perseverance towards success.
●Distinctive entrepreneurial and sustainable thinking and acting with strong focus on customer orientation.
● Proficiency with Google Suite, Microsoft Office / general computer literacy.
DESIRED EDUCATION/EXPERIENCE
● High School Diploma, but Bachelor’s Degree is preferred
● Experience in hospitality/restaurant industry is preferred
● Previous experience in sales, banquet or offsite catering at restaurants, hotels, or convention centers is preferred
● Experience with Google software and/or Microsoft Office software is a plus
● Must have a valid Driver’s License, reliable means of transportation and an acceptable MVR report.
Physical Demands:
● The employee is occasionally required to lift up to 50 pounds.
● The vision requirements include: depth perception, peripheral vision, distance vision and close vision. The employee must have a reliable mode of transportation, be comfortable driving at night and occasionally driving The Herb Box Catering Van.
Other Duties:
This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization.
Work schedule
- 8 hour shift
- 10 hour shift
- Weekend availability
- Monday to Friday
- On call
- Holidays
- Day shift
Benefits
- Flexible schedule
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Employee discount