Senior Group Sales Manager

About Prime Hospitality Group

Established in 2017, Prime Hospitality Group started with five Ruth’s Chris Steak House restaurants and swiftly grew to become the largest franchise group of the global brand with twelve current locations, and multiple other food and beverage concepts. In recent years, we have expanded to additional food and beverage concepts as well as into hotel hospitality space, creating a thriving collection of exciting service-oriented brands. Our newest concept, Un Deux Trois, is a French inspired café serving the finest espresso drinks and French Pastries. Prime Hospitality Group is proud to welcome the AC Marriott Chesterfield as the first fully managed hotel in our portfolio.

PHG is also excited to open the Cedar Park Marriott Hotel & Conference Center, a 297-room full-service hotel and conference center in the greater Austin market that will employ approximately 200 team members and serve as a premier hospitality destination. This addition marks an exciting new chapter as we bring our signature commitment to

exceptional guest experiences into hotel management. We look forward to elevating this property with the same dedication, heart, and service-driven culture that define who we are.

PHG's Core Values

Demand for Excellence ~ Passion for Hospitality ~ Desire to Win ~ Unwavering Commitment ~ Hunger to Grow

Your Impact

The Senior Group Sales Manager is responsible for driving significant group revenue production through strategic business development, high-level account management, and market leadership for Prime Hospitality Group properties.

This role serves as a senior member of the Sales team and plays a critical role in developing key client relationships, expanding market share, and supporting the overall commercial success of the property. As part of the pre-opening team for the Cedar Park Marriott Hotel & Conference Center, this role will help establish the hotel’s market presence, build foundational business relationships, and contribute to the successful launch and ramp-up of a 297-room hotel and conference center.

Your Responsibilities 

• Play a key role in establishing foundational sales processes, account management standards, and client engagement strategies during the hotel pre-opening phase.
• Support the development of opening sales initiatives, prospecting strategies, and revenue pacing plans.
• Assist in building the property’s reputation and client base from the ground up within the Austin market.
• Develop prospecting plans and targeted outreach strategies to establish group, corporate, association, and social business pipelines.
• Participate in pre-opening networking events, community engagement opportunities, chamber activities, and industry events to increase hotel visibility and awareness.
• Assist in creating opening sales collateral, promotional materials, presentations, and client communication strategies.
• Conduct pre-opening site tours, virtual presentations, and hard-hat tours for prospective clients and key accounts.
• Partner with Sales leadership to establish account management practices, lead-tracking procedures, and client response standards.
• Support the transition from pre-opening sales efforts into stabilized business operations following hotel opening.
• Collaborate with Revenue Management and leadership to help establish opening pricing strategies, group pace goals, and market segmentation plans.
• Assist with building Marriott-related sales partnerships and leveraging brand resources to accelerate business development.

Strategic Sales Leadership and Business Development

• Lead strategic sales efforts within assigned vertical markets and high-value account segments.
• Develop and execute comprehensive sales action plans designed to maximize revenue production and market penetration.
• Manage complex negotiations, large group opportunities, and multi-year client partnerships.
• Identify emerging market trends and recommend proactive sales strategies to leadership.
• Maintain ownership of key accounts and serve as the senior relationship contact for priority clients.
• Support overall sales strategy development in partnership with the Director of Sales and commercial leadership.
• Manage assigned sales territory and market segments to achieve annual room night and revenue goals.
• Identify, solicit, negotiate, and close group business opportunities through proactive sales efforts.
• Develop and maintain strong client relationships to drive repeat business, referrals, and long-term account growth.

Client Engagement and Property Representation

• Serve as an ambassador for the Cedar Park Marriott Hotel & Conference Center during the pre-opening phase by actively promoting the property throughout the local and regional market.
• Conduct on-site property tours and presentations for prospective clients and key accounts.
• Represent PHG properties at trade shows, networking events, sales calls, and industry functions.
• Entertain clients both on and off property to strengthen business relationships and build account
• Pre-opening hotel or conference center experience strongly preferred.

Leadership and Team Collaboration

• Serve as a mentor and resource to Sales Managers and Coordinators.
• Support onboarding and development of new sales team members.
• Lead by example in client engagement, professionalism, and sales performance standards.
• Contribute to a collaborative and high-performance sales culture.
• Assist leadership with special projects, opening initiatives, and departmental strategy execution

Collaboration and Revenue Optimization

• Partner with opening leadership teams to support operational readiness and ensure alignment between sales commitments and opening capabilities.
• Work closely with Conference Services, Revenue Management, Operations, and other Sales leaders to maximize facility utilization and guest satisfaction.
• Partner with internal teams to ensure contracted group business is properly communicated, planned, and executed.
• Support rate and room night negotiations that align with revenue strategy and property profitability goals.
• Collaborate with leadership to identify opportunities to grow market share and strengthen PHG’s position in assigned segments.

Reporting, Meetings, and Market Awareness

• Complete weekly sales reports, account activity updates, production tracking, and other departmental reporting requirements.
• Attend weekly sales meetings, training programs, and other meetings as designated.
• Provide timely feedback to leadership regarding guest comments, client needs, competitor activity, industry news, and market opportunities.

Professional Standards and Special Projects

• Maintain professional appearance and behavior when interacting with clients, guests, community partners, and fellow Team Members.
• Assist with special projects and assignments as designated by Sales leadership.
• Participate in industry-related professional organizations and support continued self-development.

Your Skills/Experience

Required Experience

• Minimum of 5-7 years of sales, hotel, hospitality, or related experience required.
• Proven success managing high-revenue accounts and complex group business.
• Experience selling for a full-service hotel, resort, or conference center selling group business, meetings, catering, events, or room blocks preferred.
• Ability to manage multiple accounts, priorities, deadlines, and client needs in a fast-paced, guest-focused environment.
• Experience with hotel sales systems, CRM platforms, and revenue management collaboration.
• Strong written, verbal, presentation, and interpersonal communication skills.

Preferred Experience

• Proven success managing high-revenue accounts and complex group business.
• Pre-opening hotel experience strongly preferred.
• Marriott brand experience preferred.

Key Competencies

• Strategic sales planning and execution.
• High-value account development.
• Market leadership and business growth.
• Advanced negotiation and relationship management.
• Leadership presence and executive communication.
• Pre-opening adaptability and entrepreneurial mindset.

Work Authorization Requirements

Authorized to work in the United States of America.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities. Duties, responsibilities, and activities may change at any time with or without notice.

Affirmative Action / EEO Statement

PHG is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. Our policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. PHG makes hiring decisions based solely on qualifications, merit, and business needs at the time.