Marketing Coordinator
Description
The role of the Restaurant Marketing Coordinator is a critical position to assist the sales and brand growth of Chick-fil-A Merle Hay. The Restaurant Marketing Coordinator is someone who consistently demonstrates our core values, embraces the Chick-fil-A culture and has a servant’s heart. They have a passion for people and serving others, have strong character, take initiative and work with a sense of urgency. This role is instrumental in growing sales for the catering department organically and creatively through community connections and strategic planning. This position specifically supports Chick-fil-A's vision is to be the most caring company in the world, our goal as a Team is to be creative in the way this is presented to our audience. The ideal candidate will therefore thrive on growing sales, have a heart to provide caring service to our guests and team, and be willing to assist in the leadership development of our team. As part of our Chick-fil-A Merle Hay Leadership Team, training on the floor (e.i. working in positions and leading shifts) is required to help support the team and restaurant.
The responsibilities of the Restaurant Marketing Coordinator include, but are not limited to:
Marketing Responsibilities
- Responsible for marketing/growing the business
- Draw up annual and quarterly plans in tandem with the Annual Marketing Plan to continually grow the business, including catering.
- Create engaging marketing materials to draw in new catering business
- Network at local events to grow awareness of catering and overall brand growth
- Collaborate with other Restaurant Marketing Coordinator to create fun, on-trend social posts to grow the business, minimum of 15 posts a month
- Cultivate new and existing relationships to expand and coordinate ADP (Additional Distribution Point) pop-up event opportunities
- See ADP events through from start to finish
- Run Spotlight for the store including regular campaigns to grow sales
- Create and set up fun and engaging displays in-store
- Assist marketing team in coordinating and executing donations on the catering level
- Be in charge of and assist on other community events, both for our store and as a Des Moines area market
- Handle cares concerns at levels P2 and P3
Catering Responsibilities
- Strategize and organize catering processes within the restaurant
- Coordinate to scheduled catering orders, and communicate with BOH Director and team what needs to get done each day
- Be the first to take deliveries as well as coordinate multiple-delivery days with management
- Coordinate and execute mid-to-high level catering days
- Create Catering Training process for team leads
- Work with the HR Coordinator to regularly train team members on how to take catering calls, perform set-ups, etc
- Weekly maintenance/cleaning on catering equipment
Team Engagement Responsibilities
- Rally the team around the Chick-fil-A App, working with leadership to train team members and facilitate contests
- Create and monitor monthly contests for team members
- Be a celebrator of people! Lead the charge on birthdays and anniversaries to recognize our awesome team
Store Responsibilities
- Be responsible for the daily store appearance checklist every morning
- In charge of all new menu rollouts: communication of at every stage, sampling of new products with the team, content creation for social, and installation of POP materials on the first day of a promotion
- Maintain flowers’ freshness and florist relationship by ordering regularly and checking water levels
- Keep track of BOG inventory and gift card needs for replenishment
Creative Responsibilities
- Work with the team to capture and edit authentic team member and guest moments via photo and video to use for social media and promotional materials
- Be design support for in-store and community signage
- (In the future) Maintain a regular cow appearance schedule in the store and community
- Collaborate on in-store seasonal decor design and execution
- Create a fun, themed monthly newsletter for leadership updates and communication
This position includes
- 35-40 hours a week (excluding break time)
- 20-25 hrs on the floor
- 15-20 hrs admin time focused on marketing
- Over time, available to meet business needs
- Saturday availability required
- Ability to work in the evenings twice a week
Compensation & Benefits
- Compensation dependent on experience but will range from $17-20 an hour
- Employee meals (a $2,500 value)
- Two uniforms included
- Opportunities for career advancement and professional development
- Positive and supportive work environment with a focus on teamwork and personal growth
Coordinators will:
- Commit to a Personal Development Plan
- Continually raises the bar on Restaurant standards
Requirements
High School Degree
Must be able to lift 50 lbs and stand for up to 8 hours.
Continually interface with guests to provide quick, friendly, and accurate service.
Applicants must be eager to work in a fast-paced environment and dependable with a service mindset.
Team-oriented, adaptable, dependable, and strong work ethic
Familiarity with and/or willingness to learn photography, design elements and social media strategies
