Level 2 – Social Media & Content Marketing Associate (Advanced)
This position ensures that Attica Motorsports maintains a professional, engaging, and compliant online presence while supporting the dealership’s sales operations. Associates handle photography, content creation, website updates, and OEM/manufacturer compliance.
Level 2 is an advanced associate with strategic marketing, content creation, and leadership abilities who drives dealership branding and growth initiatives.
- Core Responsibilities (Both Levels): Capture, edit, and post professional-quality photos and videos for dealership inventory, trades, and promotions.
- Update and maintain website inventory listings (pricing, availability, photos, specs, rebates).
- Manage dealership social media content creation and posting across Facebook, Instagram, TikTok, YouTube, etc.
- Follow approval processes for all content (file naming, caption writing, approval submissions, archiving).
- Support dealership sales operations (unit tagging, Done Row management, fresh trades, VIN verification, key management).
- Conduct daily/weekly OEM compliance checks:
- Audit Polaris inventory for photo compliance using the admin panel.
- Replace non-compliant stock photos with dealership-branded, compliant images.
- Add Attica logo and phone number where required and re-upload.
- Perform regular audits of website and social platforms for accuracy, branding, and compliance.
- Assist with dealership promotions, campaigns, and event coverage (live posting, reels, promotional graphics).
Skill Requirements
- Advanced Photography & Editing: Proficient in DSLR/mirrorless cameras, advanced mobile photography, and editing software (Photoshop, Lightroom, Canva, Premiere Pro).
- Content Strategy: Able to design, plan, and execute multi-platform content calendars (seasonal campaigns, promotions, launches).
- Creative Copywriting: Writes professional, persuasive captions, hooks, and CTAs tailored to each platform.
- Marketing Knowledge: Understanding of social media algorithms, digital ad strategy (Google, Meta), and SEO fundamentals.
- Analytical Skills: Uses engagement metrics and compliance audits to make data-driven recommendations.
- Independence: Works with minimal supervision; produces compliant, brand-consistent content that requires little to no revision.
- Leadership: Mentors Level 1 associates, reviews content for quality and compliance, and trains peers on dealership standards.
- Compliance Expertise: Ensures all OEM/manufacturer requirements (Polaris MAP, branding, photo compliance) are consistently met, and improves internal compliance processes.
Sample Task List
- Produce polished photo/video content for promotions, reels, lifestyle campaigns, and event coverage.
- Lead the Polaris compliance audit process daily/weekly, ensuring all live photos meet branding and manufacturer standards. Train others on compliance procedures.
- Write advanced-level captions and campaign messaging with strong calls to action.
- Develop and manage a rolling content calendar in collaboration with management.
- Run weekly audits on website and socials, providing improvement recommendations.
- Create ad-ready content for promotions, rebates, and dealership events.
- Analyze social media and website performance to refine strategy.
- Ensure all content complies with OEM/manufacturer requirements (logos, rebates, MAP pricing, promotions).
- Mentor Level 1 associates, improving efficiency, photo quality, and content consistency.
- Propose and execute dealership marketing projects (holiday promotions, product launches, branded campaigns).
Not Enough Qualifications? See Our Level 1 Listing
Work schedule
- Weekend availability
- 8 hour shift
- 10 hour shift
- Day shift
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k)
- 401(k) matching
- Paid time off