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Marketing Coordinator

Full-time
Rate of pay$45000 - 50000 per year

Vision:


At Chick-fil-A Merrimon Ave, our vision is to create a world-class business that delivers world-class experiences for our guests. This role exists to embody and extend that vision by demonstrating that we are FOR our guests in every marketing initiative.



Position Summary:


The Marketing Coordinator plays a vital role in bringing our brand to life in the restaurant and local community. This leader is responsible for creatively and strategically engaging guests through a variety of marketing initiatives, both in-store and in the community, that enhance guest experiences, build brand loyalty, and drive business growth.



Key Responsibilities:


1. Guest Engagement & Brand Experience

  • Develop and execute in-store and drive-thru guest engagement events.
  • Lead product sampling efforts to introduce guests to new menu items and drive trial.
  • Coordinate acts of kindness that delight guests and reflect our values.
  • Plan and execute appearances of the Chick-fil-A Cow mascot for both in-store and community events.

2. Digital & Social Media Marketing

  • Lead and maintain a strong and authentic social media presence (Instagram, Facebook, etc.).
  • Create engaging content that reflects our theme of being FOR our guests.
  • Collaborate with team members to generate user-driven content and highlight guest stories.

3. Chick-fil-A App Awareness & Utilization

  • Drive awareness and usage of the Chick-fil-A App through on-site promotions and digital campaigns.
  • Assist guests in downloading and using the app to enhance their experience and increase digital engagement.
  • Monitor app performance trends and provide feedback to leadership.

4. Sales Growth Initiatives

  • Develop creative strategies to increase check average through upselling and menu feature highlights.
  • Partner with the leadership team to identify opportunities to support key dayparts and sales goals.

5. Community Presence

  • Represent Chick-fil-A at local events and with community partners.
  • Build relationships that reflect our commitment to being FOR our community.


Qualifications:

  • Passion for people, hospitality, and creating remarkable guest experiences.
  • Excellent verbal and written communication skills.
  • Proficiency with social media platforms and content creation tools.
  • Self-motivated, organized, and able to manage multiple projects.
  • Outgoing and enthusiastic personality; comfortable engaging with guests of all ages.
  • Availability to work flexible hours including occasional evenings and weekends.

Chick-fil-A - Merrimon Avenue

170 Merrimon Ave, Asheville, NC, 28801
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This job posting is for an opportunity at a Chick-fil-A® Restaurant business independently owned and operated by a local franchised Operator. If you choose to apply for this position, you understand and acknowledge that your application and any information included with it will only be submitted to the Operator. Chick-fil-A, Inc. will not receive a copy of your employment application and will not be involved in any decisions regarding whether to hire you. If you are hired for this position, you also understand and acknowledge that the Operator’s restaurant business will be your employer, not Chick-fil-A, Inc., and that the Operator is solely responsible for all decisions related to your employment, including hiring, firing, discipline, compensation, scheduling and supervision.