Director - Sales and Brand Growth
Location: Colleyville, TX
About Chick-fil-A Colleyville Blvd. & Main: At Chick-fil-A, we are more than just a restaurant; we are a place where people come for delicious food, genuine hospitality, and a positive experience. Our commitment extends beyond our walls into the community we serve. We are dedicated to operational excellence, leadership development, and making a lasting, positive impact. We are seeking a dynamic and strategic Sales and Brand Growth Director to champion our brand, cultivate community relationships, and drive sales growth for our restaurant.
Your Role: As the Sales and Brand Growth Director, you will be a visionary leader responsible for developing and executing strategies to increase sales within the four walls of the restaurant, enhance our brand's presence, and deepen our connection with the local community. Beyond driving growth, you will be a vital member of our Director team, expected to invest in the development of our emerging leaders, passionately protect our unique Chick-fil-A culture, and embody our "Winning Hearts Everyday" strategy through every interaction. This includes being a dedicated student of our daily operations, actively engaging with the team and guests to understand the business from the ground up, while simultaneously championing our sales, brand, and community initiatives. You will focus on expanding our catering business, fostering local partnerships, managing our digital presence, and creating memorable guest experiences that extend beyond our restaurant walls. This role requires a blend of creativity, strategic thinking, and a deep passion for hospitality, leadership, and restaurant operations.
Key Responsibilities:
- Develop and implement comprehensive sales and marketing plans to drive revenue growth across all channels (in-restaurant, drive-thru, mobile ordering, and especially catering).
- Identify and pursue new business opportunities, particularly for catering services, within the local market (businesses, schools, organizations, events).
- Set sales targets, track performance, and analyze data to identify trends and optimize strategies.
- Manage and enhance the Chick-fil-A brand image within the local community, ensuring consistency with corporate standards.
- Develop and execute local marketing campaigns, promotions, and initiatives to attract new guests and retain existing ones.
- Oversee the restaurant's social media presence and online reputation, engaging with guests and promoting special offers.
- Create compelling marketing materials and communications.
- Build and nurture strong relationships with local schools, businesses, non-profit organizations, and community leaders.
- Plan and execute community events, fundraisers, and partnerships that align with Chick-fil-A's values and enhance brand visibility.
- Represent Chick-fil-A at local events, fostering goodwill and demonstrating our commitment to the community.
- Lead the growth of our catering program from prospecting to order fulfillment, ensuring exceptional service and product delivery.
- Manage catering logistics, including order taking, preparation coordination with the kitchen, delivery, and setup.
- Train and develop a team of catering specialists or designated team members to support catering operations.
- Work closely with the Operator and other Directors to ensure seamless integration of sales and marketing efforts with daily restaurant operations.
- Provide regular reports on sales performance, marketing effectiveness, and community impact.
- Contribute to a positive and high-performing leadership culture.
- Maintain flexibility to support operational needs, including opening/closing the restaurant as the primary leader.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
- 2-4 years of proven experience in sales, marketing, business development, or community relations, preferably within the restaurant, hospitality, or retail industry.
- A passion for restaurant operations and being "in" the business of serving food and guests.
- Demonstrated success in driving sales growth and building brand awareness.
- Strong understanding of digital marketing, social media platforms, and online reputation management.
- Exceptional communication, presentation, and interpersonal skills.
- Proactive, self-motivated, and results-oriented with a strong ability to work independently and as part of a team.
- Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
- A passion for the Chick-fil-A brand, its values, and a genuine desire to serve others.
- Flexibility to work a varied schedule, including some evenings and weekends for community events or catering needs.
Why Join Our Chick-fil-A Team?
- Sundays Off: Enjoy a consistent day off to rest and recharge.
- Competitive Compensation: We offer a competitive wage commensurate with experience, plus performance-based incentives.
- Leadership Development: Extensive training and growth opportunities within our restaurant and the Chick-fil-A brand.
- Positive & Purpose-Driven Environment: Be part of a supportive team that values respect, teamwork, personal growth, and making a difference.
- Scholarship Opportunities: Access to Chick-fil-A's Remarkable Futures Scholarship program.
- Meal Benefits: Enjoy delicious Chick-fil-A meals during your shifts.
Ready to drive growth and make an impact? If you are a strategic thinker with a passion for restaurant operations, sales, marketing, and community engagement, and you are eager to contribute to the success of a beloved brand, we encourage you to apply!
To Apply: Please submit your resume outlining your relevant experience and why you are the ideal candidate for this role.
Work schedule
- Weekend availability
- 8 hour shift
Benefits
- Flexible schedule
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Employee discount
- Paid training