Position Overview
WB Liquors is looking for a creative, organized, adaptable, and hands-on Marketing Coordinator to support the Marketing Director and marketing initiatives across multiple retail locations. This role will help bring marketing programs to life through in-store marketing, digital content, social media, events, local marketing, and day-to-day marketing support.
Marketing & Director Support
• Support the Marketing Director with the execution of marketing programs, promotions, events, and initiatives across multiple locations.
• Coordinate marketing deliverables, creative assets, promotional materials, and project deadlines.
• Work with store teams to ensure marketing programs and materials are implemented accurately and on time.
• Provide flexible support as priorities and business needs evolve.
Creative Content & In-Store Marketing
• Create in-store marketing collateral including signage, promotional materials, displays, event materials, and other customer-facing assets.
• Use Canva to create polished, on-brand marketing materials; experience with Adobe Photoshop, InDesign, Illustrator, or comparable design software is preferred.
• Assist with photography and videography for stores, events, promotions, products, and social media.
• Film, edit, and produce short-form video content using Canva, Microsoft Clipchamp, CapCut, or comparable video-editing platforms.
Digital, Website & Social Media
• Assist with website updates including promotions, store information, events, products, landing pages, and other content.
• Navigate a website CMS and make basic content updates independently.
• Support digital marketing initiatives including Google Business Profile/local listings, email marketing, SEO, and other digital channels as needed.
• Create and support social media content including posts, stories, reels, and video.
Local & Community Marketing Support
• Support local marketing initiatives, community partnerships, sponsorships, grand openings, events, tastings, and promotional activations.
• Provide on-site and logistical support for events and activations.
Administrative & Project Support
• Maintain organized marketing files, creative assets, vendor information, calendars, budgets, and project documentation.
• Order marketing supplies, collateral, promotional items, and other materials needed for stores monthly or as needed.
• Manage multiple projects and deadlines while maintaining strong attention to detail.
Qualifications & Skills
• 2+ years of marketing experience, preferably in multi-unit retail or another consumer-facing environment.
• Strong Canva skills; experience with Photoshop, InDesign, Illustrator, or comparable design software preferred.
• Hands-on experience filming and editing video content for marketing or social media.
• Experience with Microsoft Clipchamp, CapCut, Canva, or comparable video-editing platforms preferred.
• Experience navigating a website CMS and making basic website/content updates.
• Comfortable creating and managing social media content across relevant platforms.
• Excellent written and verbal communication skills with strong attention to detail.
• Adaptable and comfortable learning new technology, software, and marketing platforms.
• Dependable and collaborative, with a willingness to support across different areas of marketing.
• Comfortable working in a fast-paced, lean-team environment where flexibility and teamwork are essential.
• Ability to travel locally between stores, events, and community activations as needed.
• Experience with email marketing platforms, Google Analytics/GA4, Google Business Profile, or social scheduling tools is a plus.
Work schedule
- 8 hour shift
- Monday to Friday
- Holidays
- Day shift
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)
- 401(k) matching