Director of Marketing & Team Culture
Objective
The Director of Marketing & Team Culture is responsible for driving sales growth, strengthening brand presence, and cultivating a culture of care across the restaurant. This role bridges business performance and team experience, ensuring both guests and team members feel valued and connected to our mission.
Top Priorities
- Grow overall sales (transactions, check average, outside sales)
- Expand mobile, delivery, and catering channels
- Build and sustain a strong team culture
- Strengthen community presence and brand awareness
Key Responsibilities
Marketing Strategy & Execution
- Develop and execute annual, quarterly, and monthly marketing plans
- Manage marketing budget and campaign performance
- Lead social media, email, and in-store promotions
- Maintain brand consistency across all platforms
Sales Growth & Business Development
- Own goals for catering, delivery, mobile, and overall sales
- Build partnerships with local businesses, schools, and organizations
- Identify opportunities to increase traffic and check average
- Oversee catering systems and client experience, demonstrating a willingness to assist with production and delivery
Community Engagement & Brand Presence
- Plan and execute community events, fundraisers, and promotions
- Represent the brand at local events
- Build long-term relationships that grow brand loyalty
Team Culture & Engagement
- Lead recognition systems (birthdays, anniversaries, milestones)
- Plan team celebrations and appreciation events
- Maintain communication boards and recognition systems
- Develop systems that improve retention and engagement
Leadership & Development
- Recruit, train, and develop marketing/sales team members
- Build a leadership bench for future growth
- Ensure accountability to brand standards and execution
Systems & Execution
- Maintain marketing calendar and track results
- Manage marketing inventory and assets
- Respond to donation and partnership requests
- Support operations as needed*
Success Metrics
- Sales growth (transactions, check average)
- Catering, delivery, and mobile sales growth
- Social media engagement and reach
- Community partnerships established
- Team engagement and retention
Schedule Expectations (flexible)
- 15-30 hours/week
- Occasional evenings, Saturdays, holidays
Core Competencies
- Strategic thinker with strong execution
- High ownership and organization
- Strong communicator and relationship builder
- Creative and data-driven
- Passion for people and results
Role Summary
This role is a hybrid of marketing, sales growth, and culture leadership responsible for growing the business while building an environment where both guests and team members thrive.