About Us
Chart House Waikiki is an iconic waterfront dining destination known for premium steak, fresh seafood, and a vibrant atmosphere overlooking the Ala Wai Harbor. We serve both a global tourist audience and a loyal local community, creating an experience that blends elevated dining with the energy of Waikiki.
We’re looking for an experienced Marketing Manager to own and drive our growth—someone who understands that great restaurant marketing is about filling tables, building repeat customers, and creating a brand people talk about.
Role Overview
This is a hands-on, revenue-focused role responsible for driving reservations, increasing foot traffic, and building long-term brand equity.
You will lead all marketing efforts across digital, social, partnerships, and in-restaurant programming—acting as both a strategist and executor.
Responsibilities
* Drive Reservations & Revenue
- Own strategies to increase covers, especially during off-peak days/times
- Optimize presence across:
- Google (search + maps)
- OpenTable / Resy
- Website conversion flow
- Launch targeted campaigns to drive bookings (locals + tourists)
* Content & Social Media (IG + TikTok Focus)
- Plan and execute 3–5 posts per week (Reels-first strategy)
- Capture in-restaurant content regularly (food, ambiance, live moments)
- Develop content pillars:
- Signature dishes & drinks
- Atmosphere / experience
- “Why come tonight” moments
- Stay on top of trends while maintaining brand voice
* Local Partnerships & Influencer Strategy
- Build relationships with:
- Hotel concierges & hospitality groups
- Local businesses and luxury partners
- Waikiki-based influencers and creators
- Execute targeted influencer visits (not mass gifting)
- Develop referral channels that consistently drive bookings
* Events & Programming
- Concept and execute:
- Weekly/monthly programming (live music, themed nights, etc.)
- Seasonal promotions and menu launches
- Local-focused initiatives (kamaʻāina nights, industry nights)
- Ensure events translate into real traffic and revenue
* Paid Media & Growth Marketing
- Manage or oversee:
- Meta (Instagram/Facebook) ads
- Google Search campaigns (high-intent dining queries)
- Allocate budget strategically to drive ROI
- Test and iterate campaigns based on performance
* Reputation & Review Management
- Monitor and respond to reviews on:
- Yelp
- Implement strategies to increase positive reviews
- Turn guest satisfaction into public social proof
* Email & SMS Marketing
- Build and manage customer database
- Execute campaigns for:
- Promotions
- Events
- Seasonal pushes
- Drive repeat visits from past customers
Qualifications:
- 3–6+ years of experience in restaurant, hospitality, or nightlife marketing
- Proven ability to drive measurable revenue results (not just engagement)
- Strong understanding of:
- Social media (IG/TikTok)
- Local marketing + partnerships
- Reservation platforms (OpenTable, Resy, etc.)
- Highly organized,detailed oriented, proactive, and able to execute independently
- Experience marketing in tourist-driven markets (Hawaii, Miami, Vegas, etc.)
- Existing network in Honolulu / Waikiki hospitality scene
- Experience running paid media campaigns or managing a paid agency
- Basic photography/video skills (iPhone-level is fine, but must have an eye)
- Must live locally and work on site in office at least 3 days per week
- Must be available to come to night events when needed to capture content
- Graphic design skills a plus but not required
Work schedule
- Weekend availability
- Monday to Friday
- Holidays
- Day shift
- Night shift
Benefits
- Paid time off
- Health insurance
- Dental insurance
- Employee discount