Marketing and Social Media Coordinator
Position Overview
The Marketing & Social Media Coordinator is responsible for executing the restaurant’s local
marketing strategy through social media content creation, campaign planning, and in-store
promotions. This role owns the creation of photo and video content while ensuring all materials
align with Chick-fil-A brand standards and voice. This role works very closely with the Sales and
Brand Growth Director as needed in growing and executing sales strategies for the restaurant.
Key Responsibilities
- Social Media Management & Content Creation
- Plan, create, and schedule engaging content for Facebook and Instagram
- Capture and produce high-quality photos, videos, and Reels in-store
- Edit video content for short-form platforms (Reels, Stories, etc.)
- Write captions that reflect brand voice, hospitality, and community focus
- Stay current on social media trends and apply them appropriately within brand guardrails
- Monitor comments and messages, responding in a timely and professional manner
- Track engagement and performance to optimize future content
Content Production (Photo & Video)
- Regularly shoot content inside the restaurant (guests, team members, food, events)
- Stage and style food and environment shots to maintain brand quality
- Edit content using mobile apps or software (light editing, transitions, captions)
- Build a content library for ongoing and future use
- Design & Marketing Materials
- Design promotional materials using Canva (flyers, digital graphics, signage)
- Ensure all visuals follow Chick-fil-A brand guardrails (fonts, colors, tone, imagery)
- Prepare and print in-store marketing materials
Marketing Calendar & Campaign Execution
- Collaborate with leadership to build monthly marketing calendars
- Execute campaigns for promotions, events, and seasonal initiatives
- Ensure timely rollout of all marketing materials and messaging
Event & Community Marketing
- Support and attend in-store events (Family Nights, promotions, giveaways)
- Capture live content during events for social media use
- Coordinate signage and promotional materials for events
Brand Standards & Compliance
- Maintain strict adherence to Chick-fil-A brand guidelines
- Ensure all messaging reflects company values and a guest-first mindset
- Protect brand integrity across all platforms
Qualifications
- Experience creating and managing social media content for a business or organization
- Strong skills in photo and video capture using a smartphone or camera
- Basic video editing skills (Reels, short-form content)
- Proficiency in Canva or similar tools
- Strong written communication and attention to detail
- Organized, proactive, and able to manage multiple deadlines
Preferred Qualifications
- Experience with short-form video trends (Instagram Reels, TikTok-style content)
- Basic photography composition and lighting knowledge
- Experience in restaurant or local marketing
Success Measures
- Consistent stream of fresh, high-quality photo and video content
- Social media that feels current, engaging, and on brand
- Strong guest engagement (comments, shares, participation in events)
- Seamless execution of monthly marketing campaigns and events
Work schedule
- Weekend availability
Benefits
- Flexible schedule
- Health insurance
- Employee discount
- Paid training