Integrated Marketing & Community Manager — VIVIBOWL
VIVIBOWL is a new, emerging Mexican-Asian fusion bowl brand in New York City. We’re all about:
- High-protein bowls
- Healthier fusion fast-casual dining
- NYC food, social & lifestyle culture
We’re at an early stage and looking for someone who truly understands NYC food, social, and lifestyle culture, is strong in social content, and can build local community momentum — to help us become one of New York’s next talked-about restaurant brands.
What You’ll Do
· Responsible for new brand product launches, product naming, campaign planning, and day-to-day promotional activities.
· Run our Instagram & TikTok day-to-day: content planning, posting, and community engagement.
· Shoot Reels/TikTok content and perform short-form video editing.
· Create real on-site content and interactive/community-driven posts.
· Develop NYC lifestyle content aligned with our brand identity.
· Create engaging, social-first content with a natural and relatable style.
· Conduct outreach and collaborate with NYC creators and influencers.
· Recruit student KOCs and work with fitness & lifestyle creators.
· Maintain a creator pool and build a long-term local network.
· Collaborate cross-functionally with store operations, product, and other teams to achieve key milestones and phase goals.
What We’re Looking For
· Fluent in English and Chinese with the ability to communicate professionally in both languages.
· Strong marketing mindset with the ability to develop creative campaign ideas and strong communication hooks.
· Deep familiarity with Instagram and TikTok platforms, trends, algorithms, and best practices.
· Strong understanding of NYC food, social, and lifestyle culture.
· Good taste and visual sense with the ability to shoot, edit, and handle basic photo/video post-production.
· Strong content creativity; comfortable appearing on camera is a plus.
Bonus Points
- Experience with restaurant / F&B brands
- Existing NYC creator network
- Familiar with NYC universities and student communities
- Background in fitness or lifestyle content
- 3+ years of social media and content experience
Benefits
- Paid time off
- Flexible schedule
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)
- 401(k) matching
- Employee discount
- Mileage reimbursement
- Other