Job Purpose or Summary:
In alignment with company mission, vision and values, the Community Liaison serves as the outward-facing
representative of Arosa, responsible for developing, nurturing, and maintaining strong relationships with referral
sources, community partners, and prospective clients.This role plays a key part in increasing brand awareness,
growing census, and ensuring that aging adults and their families are aware of and connected to the care and
support they need.
Essential Duties & Responsibilities:
Referral Development & Community Outreach
● Build and maintain strong relationships with hospitals, physician offices, skilled nursing facilities, senior
living communities, elder law attorneys, care managers, and other community-based referral sources.
● Identify, develop, and execute outreach strategies to generate qualified leads and inquiries for home
care and care management services.
● Represent the company at networking events, health fairs, and professional associations to enhance
community presence and visibility.
● Provide education to community partners and prospective clients on the company’s services, philosophy
of care, and differentiators.
Sales Process & Lead Conversion
● Follow up with all inquiries, leads, and referrals in a timely and compassionate manner.
● Collaborate with intake and care coordination teams to ensure a seamless client onboarding
experience.
● Track outreach activities, lead sources, and conversion data using CRM tools (e.g., Salesforce).
● Meet or exceed established growth targets and conversion benchmarks.
Market Intelligence & Strategy
● Monitor local market trends, competitor activities, and community needs.
Provide feedback and insights to leadership on opportunities for service expansion, messaging, or
process improvements.
● Support marketing campaigns and promotions tailored to specific referral partners or market segments.
● Other duties as assigned.
Supervisory Responsibilities
● This job does not have supervisory responsibilities.
Knowledge and Skill Requirements:
● 2+ years of experience in community outreach, business development, sales or case management -
preferably in home care, healthcare, or senior services.
● Proven ability to build and maintain trusted relationships with professionals and families.
● Strong communication, presentation, and interpersonal skills.
● Highly organized, self-motivated, and goal-oriented.
● Knowledge of the local healthcare landscape, senior care services, and referral dynamics preferred.
● Valid driver’s license, proof of current auto insurance, and reliable transportation required.
Core Competencies
● Relationship-building
● Active listening and communication
● Strategic outreach and follow-up
● Professional presence
● Empathy and cultural competency
● collaboration and accountability
Physical Demands and Work Environment: The physical demands described here are representative of
those that must be met by an employee to successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable individuals with disabilities to perform the essential functions.
● Ability to travel in an automobile.
● Ability to work beyond standard office hours and to be available for evenings and weekends.
● Demonstrates sufficient strength, endurance and flexibility to perform job responsibilities.
● May require extended periods of standing or sitting.
● Ability to utilize standard office equipment and technology.
The information outlined in this document is intended to present the key duties and requirements
necessary to achieve job results and is not a comprehensive list of all duties, responsibilities, or
qualifications. The essential duties and responsibilities have been provided as examples of the types of
work performed by employees assigned to this job classification. Management reserves the right to
add, modify, change, or rescind the functions of this position at any time and to make reasonable
accommodations so that qualified employees can perform the essential functions of the job.