Position Summary
The Marketing Director is responsible for driving sales growth and strengthening brand presence by increasing customer visits, expanding engagement with the Chick-fil-A One App, growing catering revenue, and leading meaningful community involvement. This role combines strategic planning with hands-on execution to ensure the Restaurant is highly visible, deeply connected, and consistently growing. This role is in-person at the Restaurant with some community interaction, and this role will also largely serve as an operational team member, in addition to marketing responsibilities.
Key Responsibilities
1. Sales Growth & Traffic Generation
- Develop & execute a local marketing strategy to increase transactions and overall sales
- Analyze sales trends, customer behavior, and daypart performance to identify growth opportunities
- Plan and execute promotions, limited-time offers, and in-store marketing initiatives
- Collaborate with operations to ensure marketing aligns with capacity
2. Chick-fil-A One App Growth
- Drive adoption, downloads, and active usage of the Chick-fil-A One App
- Execute campaigns that promote mobile ordering, rewards, and loyalty engagement
- Train and equip team members to consistently promote the app in Guest interactions
- Monitor app performance metrics and adjust strategies accordingly
3. Catering Sales Development
- Build and maintain relationships with local businesses, schools, and organizations
- Develop and execute a proactive catering sales strategy
- Identify new catering opportunities and create repeat business systems
- Track catering performance and set measurable growth goals
4. Community Engagement & Brand Presence
- Establish the business as a community leader through events, partnerships, and service
- Represent the brand in a professional and relationship-driven manner
- Ensure all community involvement aligns with Chick-fil-A brand values
5. Brand Stewardship
- Ensure all marketing efforts align with Chick-fil-A brand standards
- Oversee in-store marketing materials, digital presence, and messaging
- Maintain a high standard of visual and experiential excellence
6. Digital & Social Media Marketing
- Develop and manage a content calendar for social media platforms
- Create engaging, on-brand content that drives awareness and traffic
- Respond to customer engagement and build online relationships
- Analyze performance metrics and optimize content strategy
7. Leadership & Influence
- Lead, train, and develop team members involved in marketing initiatives
- Collaborate cross-functionally with leadership team to support overall business goals
- Take ownership of marketing results and continuously improve performance
Qualifications
- Open availability
- Proven ability to drive sales growth and execute marketing strategies
- Strong relationship-building and communication skills
- Highly organized with strong attention to detail
- Self-starter with a results-driven mindset
- Ability to analyze data and translate insights into action
- Passion for hospitality, service, and community impact
- Familiarity with Chick-fil-A systems and brand standards