Chick-fil-A Corinth Restaurant Marketing Director
30 hours marketing, 10 hours operational
- Work with the director team to create a yearly marketing plan for the restaurant.
- Calendar of Events, National Campaigns, and Local Promotions for the year
- Lead execution of POP updates with nationwide campaigns
- Plan and execute local marketing activation of national brand tentpoles (Sunshine Days, Summer of Cows, and Season of Sharing)
- Create a plan for Yearly Operator Sales Contests and execute with team
- Steward the Marketing Budget with the operator as we execute events and grow the brand
- Plan and execute in-restaurant events and activities with the goals of sales growth and emotional connections
- Manage and utilize Customer Engagement Platform to engage guests on our mobile platforms (SPOTLIGHT)
- Promotional emails
- Promotional Bonus Points for Mobile Orders
- Treats for Loyal Guests
- Community Care Event follow-up
- Lead the Social Media Team
- Create engaging content and grow followership. (Create goals for engagement and followership numbers)
- Align social media content with Marketing objectives and strategies
- Lead with real food by planning and executing sampling for new or promotional products
- Engage and learn from Chick-fil-A Marketing Directors community through monthly marketing calls, newsletters, and social media
- Assist with Catering as needed
- Answer phones with positivity and professionalism
- Manage Cow Mascot costume, personnel, and handlers and plan for cow appearances in the restaurant and community
- Assist Community Engagement Director
- Events and activities beyond the restaurant
- Donations or Fundraisers
- Community Partnerships
- Create and execute a Catering Growth Strategy and engage new catering guests within a 30-minute delivery radius
- Manage stock of Digital Offer Cards
- Follow Operator’s Plan for celebrating team birthdays and anniversaries
- Champion Customer Engagement Plan among team
- Ensure the inside and outside of restaurant is decorated and themed appropriately throughout the year
- Create Promotional Graphics for print and social media within brand Visual Identity Standard
- Promote and Galvanize the Team around team events (Friendsgiving, Christmas party)
- Work as part of the director team to achieve restaurant goals
Requirements:
- Proven experience developing and executing successful marketing strategies
- Graphic Design Skills (Canva, Illustrator)
- Strong project-management and organizational skills
- Social Media Experience and Expertise
- Team-Management skills
- Strong understanding of brand management, digital marketing, and content strategy
- Excellent communication and presentation skills
- Creative and innovative mindset
- Training for In-Restaurant Operations (front of house, catering)
Work schedule
- Day shift
- Weekend availability
Supplemental pay
- Bonus pay
Benefits
- Health insurance
- Flexible schedule
- Paid time off
- Dental insurance
- Vision insurance
- Life insurance
- Employee discount
- Paid training
- Mileage reimbursement
- 401(k) matching