Job Objective: The Marketing Coordinator supports marketing and consumer engagement efforts at Straus Family Creamery. Working directly with consumers through our Consumer Services Desk and supporting the Sales & Marketing team's programs, the Marketing Coordinator gains hands-on experience across brand marketing, events, and customer engagement. We're looking for a diligent, detail-oriented self-starter with a passion for organic products and an eagerness to learn.
ESSENTIAL JOB FUNCTIONS
Consumer Relations
- Field and respond to consumer/business inquiries in writing and by phone, utilizing company-approved response templates.
- Capture customer data and feedback/complaints accurately in Salesforce CRM.
- Use Salesforce to build ad hoc reports and prepare the Quarterly Consumer Services Report for leadership.
- Track and report trending consumer issues to internal stakeholders, and partner with QA, Marketing, and Sustainability to keep response templates current.
- Coordinate with the Quality Assurance team on product complaints and highly technical customer questions, elevating high-priority concerns as needed.
- Document and maintain approved customer templates in an organized system. Regularly review to ensure responses are current and relevant for organizational position and market needs.
- Develop strong knowledge of Straus’ mission, values, product characteristics, and organizational stance on current affairs/policy issues. Actively seek to grow industry knowledge through internal and external news sources, social channels, and other media.
Sales & Marketing Department Administrative Support
- Prepare and mail packages, including product samples, influencer mailings, merchandiser and broker materials, and trade show table-top materials.
- Provide backup coverage for the Order Desk, Office Administrator, and Farmers Market roles as needed.
- Maintain marketing materials inventory & distribution (all POS, signage, swag, coupons, sell sheets, and other materials in marketing closet).
- Track coupon performance, report biannually on redemption, and maintain a relationship with the coupon clearing house management.
- Manage company product donations and sponsorships, including budget and annual reporting. Receive and process SFC’s consumer donation process within the pre-approved budget. Coordinate with recipients to manage order and product pick-up.
- Manage marketing and packaging assets across our digital asset management platforms (Canto, IX-One, Syndigo, and others).
- Special projects as needed.
Marketing Trade & Event Management
- Organize and coordinate company participation in trade and industry shows, events, and conferences such as Petaluma’s Butter & Eggs, Western Days, International Pizza Expo, SproutsCon, and UNFI trade shows.
- Lead all annual planning, execution, and post-mortem for Natural Products Expo West Trade Show. Direct and manage all vendor relationships accordingly. Track and manage associated expenses with the VP of Marketing.
- Coordinate in-store and out-of-store demos and sampling events to drive brand awareness and product trial.
General
- Follow all safety, health, and emergency protocols, and help keep marketing spaces clean, organized, and hazard-free.
- Ensure work is produced in the most sustainable manner.
- Maintain excellent attendance and work ethic.
- Other duties, as requested.
JOB REQUIREMENTS
Education & Experience
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred, but not required.
- 2 - 4 years of experience in an administrative, customer service, or marketing role
- Experience working with the public in a customer service capacity and demonstrated ability to communicate effectively with a variety of personalities.
- Experience working with Salesforce or equivalent CRM database is required.
- Strong written and oral business communication.
- Proficient MS Word, PowerPoint, Excel skills.
- Strong listening skills and a genuine desire to turn customers into loyal brand advocates.
- Passion for mission-driven, sustainability-focused work
Competencies
- Strong analytical and critical-thinking skills, with the ability to distill complex information into clear takeaways.
- Proactive, collaborative, and effective working independently with limited direction.
- High degree of professionalism, integrity, and a positive, solutions-oriented attitude.
- Adaptable under pressure, with a drive to continuously learn and improve.
Physical & Mental
- Able to manage multiple tasks and deadlines simultaneously, with strong focus and concentration in a detail-oriented role.
- Primarily a desk-based role requiring extended computer use; vision abilities include close, distance, color, and peripheral vision, depth perception, and general focus, along with the ability to communicate via speech, writing, and hearing.
- Able to climb stairs and balance; occasionally stands, walks, and bends, and can lift items up to 30 lbs.
- Occasionally climbs, pushes, pulls, reaches, grasps, and turns or bends the head, torso, arms, and legs.
- Occasionally works in manufacturing environments (cold, wet, humid, high-allergen) with temperatures ranging from -20° to 100° Fahrenheit.
Work Location & Hours
- Hybrid schedule: a minimum of 3 days per week on-site in Petaluma.
- Additional on-site days may be scheduled periodically to support marketing operations, consumer engagement, events, or cross-functional business needs.
- Standard office hours are 8:30 am–5:00 pm. Occasional schedule adjustments may be needed for pre-planned events or coverage support.
- Occasional local travel may be required for marketing events, shipping coordination, and travel between Petaluma and Rohnert Park, estimated at approximately 15%
SUCCESS INDICATORS
- Maintain Consumer Desk response rate of 48 hours
- Timely, accurate delivery of the Quarterly Consumer Services Report
- Partnership with the VP of Marketing and Brand Manager on SalesForce execution of Gravity Forms/Wordpress for ad hoc Consumer Desk responses
- Meet the Sales Team's needs for the Retail and Foodservice trade show. Logistics and supplies sent on time and within budget.
- Seamless execution of Natural Products Expo West — all attendee logistics (hotel, meeting space, and booth) booked on time and within budget.
Above description is intended to describe the general nature and level of work to be performed and not construed as an exhaustive list of all responsibilities, duties, and skills required for the position.
Straus is an equal opportunity employer. We strictly prohibit and do not tolerate discrimination against employees, applicants or any other covered persons because of race, color, religion, national origin or ancestry, sex, pregnancy, sexual orientation, marital status, gender identity or expression, age, disability, genetic information, veteran status, or any legally protected characteristic.
You do not need to match every listed expectation to apply for this position. Here at Straus Family Creamery, we know that diverse perspectives foster the innovation we need to be successful, and we are committed to building a team that encompasses a variety of backgrounds, experiences, and skills.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- 401(k) matching
- Paid training
- Profit sharing
- Mileage reimbursement
- Employee discount
- Paid time off