MARKETING/CATERING AND COMMUNITY CARE DIRECTOR:
Please note: Schedule can vary week to week depending on events. Must be open to work Saturdays.
Marketing Responsibilities:
- Creating a strategic marketing plan (annual, quarterly, monthly)
- Develop SMART marketing goals, deadlines, action steps, long-term and short-term objectives.
- Deliver core marketing messages, engage with target audiences, and report metrics.
- Create and manage a marketing calendar that envisions a strategic direction for upcoming marketing events.
- Spark and innovate actionable techniques to increase transactions
- Suggestive upselling, cross-selling, and packaging products.
- Encourage App usage.
- Social Media Management
- Analyzing social media audiences, creating and distributing content, collaborating with the team, monitoring online activity, managing the online community, and measuring and reporting on social media performance.
- Grow Catering Sales
- Work with the Catering Director to reach a larger audience through social media, B2B marketing and in-store marketing.
- Event Management
- Facilitate and participate with in-store events.
- Attend and coordinate marketing offsite initiatives
- Community engagement
- Partner with the Community Care Director to maintain and grow the brand image through social media, DOC distribution and other marketing strategies.
- Marketing budget
- Develop and maintain a marketing budget that effectively grows transactions.
Community Care Responsibilities:
- Developing and implement initiatives to support individuals and organizations within our community.
- Identify non profit organizations in need and how we can support them.
- Work with local schools and organizations and make an
- Build a culture of care and volunteerism
- Identify and support ways to care for the community
- Support all community caring initiatives
Catering Responsibilities:
- Lead Chick-fil-A Framingham catering growth through business-to-business engagement and community relations
- Develop and foster catering relationships with local businesses and local schools
- Execute day-to-day activities such as:
- Plan for, organize, and finalize the Delivery and Pick-up orders
- Conduct confirmation calls for every order
- Conduct call-backs with customers who haven’t ordered with us in a while to see if we can serve them again
- Come in early as needed to support the execution of large orders, ensuring all orders are complete and on time
- Safely driving the Catering Van
- Manage the day-to-day activities and take leadership in handling customer relationships and customer account management
- Strategize and create new ways to attract Catering customers (e.g., offer samples, create in-store catering events)
- Ensure a seamless service throughout the catering experience (online, phone, fulfillment, follow up)
- Reach out to customers who have large annual orders, ahead of time
Qualifications
- Positive Self-Starter: You have an upbeat, persistent style with the ability to cold call or visit local business' without fear of rejection, manage your time well, and can present your ideas in a clear and concise manner.
- Bachelor’s Degree required.
- 1+ years Marketing experience.
- Restaurant experience is a plus.
- Passion for caring for the community