Vision
- Develop Business Plan for the year with the Operator and share with Executive Leadership Team defining all goals and a plan to reach them
- Meet with Executive Leadership Team weekly
- Meet with reporting Coordinator Team weekly
- Embody & share Chick-fil-A Appleton’s Mission, Vision, Values, & Chick-fil-A’s Corporate Purpose to your team
People
- Recruit, Train, & Develop Coordinator Team that reports to Director of Marketing
- Coordinator Team: Catering Coordinator, Community Engagement Coordinator, Guest Experience Coordinator, and Social Media Coordinator
- Collaborate with the Director of Talent and Leadership Development on implementing Marketing Training into all Front of House Team Members
- Continuously develop your team: Weekly meetings with Directors & Coordinators to challenge & encourage
- Continuously develop yourself: 1 book on Leadership or Personal Growth/2 months and 1 Podcast Weekly on Leadership or Personal Growth
- Ensure Individual Development Plans are created for all emerging leaders
- Hold your team accountable for their responsibilities
- Complete Coordinator Evaluations quarterly
Quality & Guest Experience
- Time block your schedule daily / weekly to ensure that all areas of business are being seen
- Enforce commitment to EXCELLENCE in ALL THINGS, OWNERSHIP & TEAMWORK
- Work in Operations during peak hours to assist team and build unity
- Ensure that all events & catering that we do are done with EXCELLENCE and are 1st class in hospitality & service, exceeding customer expectations
- Ensure all deliveries follow Catering SOP and that Food Safety and Quality are of 1st importance
- Follow up with Catering Guests for feedback and track for future/continued business
- Ensure that the Brand and Sales Growth Team collaborates with Operations in a timely manner to ensure a quality experience for both clients and the business
Brand & Sales Growth
- Grow the business inside and outside our 4 walls
- Ensure all POP materials are in place for all company rollouts
- Leverage 3 sales metrics: Transaction Count, Check Average, Outside Sales
- Establish Goals & Strategic Objectives in 3 marketing areas: Catering, Guest Experience/Hospitality, and Community Engagement
- Community Engagement:
Be active/aware in the community
Professionally execute Community Engagement and Community Care Events every month
Ensure relationships are being formed and maintained in compliance with Community Partnership Framework
Ensure Donation and Fundraising Requests receive timely and appropriate responses
Financial Return
- Be a faithful steward of the Marketing Budget (<1.5%)
- Show on paper how events & use of budget affected the bottom line
SCORECARD:
Increase in Yearly Sales >8%
Increase in Outside Sales >20%
Increase in Transaction Count >15%
Check Average: Top 20% in Midwest Region
CEM Scores: Top 20%
ACE Scores: Top 10%
Additional Measurements: Food Distribution, Catering Accuracy,
In-Restaurant Events, Social Media Engagement
