Passions:
Baseline criteria that makes the candidate a good fit for Restaurant Marketing Leader role:
- Brand: Avid brand ambassador who exhibits deep, expansive knowledge about Chick-fil-A (culture, integrity, purpose)
- Community: Relentlessly innovates to better engage the community, remain relevant and connect with Customers in a meaningful way
- Growth: Passionate for results and constantly explores new ideas to grow sales and relationships in the community
- Marketing: Understands the value marketing brings to an organization and continuously educates him or herself on the latest tools and trends within the field
Marketing Responsibilities Overview
Daily & Weekly Responsibilities:
- Ensure execution of the Winning Hearts Everyday Strategy and assist in operations where needed
- Ensure all POP is current and update community board and marquis when appropriate
- Manage Google Reviews & Respond to Customer Feedback
- Social Media & Digital Marketing: Monitor accounts and respond to any guest correspondence | Minimum of 5 Facebook/Instagram posts per week (with the exception of Sunday | Posts must promote the Chick-fil-A brand and meet Chick-fil-A Inc’s brand standards for social media | Team Member Tuesdays Posts (a post on social media that highlights one of our team members, one team member every 2 weeks)
- Catering: Lead catering efforts in restaurant and expected to work with area leaders to coordinate all catering orders pickup & delivery
- Catering Delivery: Responsible for executing/managing all delivery orders (even orders outside of scheduled shifts)
- Engage with the community to drive sales and enhance guest experience through events, spotlight, sampling, and giveaways
- 1 yr into role: 50% of time must be spent assisting or working in restaurant operations (TBD)
- Review and respond to Donation Request: You are responsible for reviewing donation requests as well as any communication regarding donation requests. Must submit all request to Operator for final approval.
- Guest Recovery: Primarily Responsible for recovering guests on spotlight & responding to CARES Calls, Monitor Swipestorm guest recovery data and report trends & issues to Director Team
Weekly & Monthly Responsibilities:
- Plan and coordinate all restaurant and community events: Must execute a minimum of 2 community events or marketing initiatives at the restaurant per month (adhere to any Guardrails & Operational Requirements set by Chick-fil-A/Operator)
- Responsible for coordinating all logistics and guest communication regarding marketing & community events: Required Annual Events: Daddy Daughter Date Night, Mother Son Date Night, Story Time, Battle of the Schools, Santa Cow/Christmas decorations & Christmas Lights install
- Chick-fil-A One Mobile Giveaways: Responsible for coordinating Mobile One Giveaways/Events and ensuring product and staffing needs are communicated to leadership team
- Create and coordinate weekly sales contests (up-sale, check average, desert sales, mobile one scans) with team members)
- Monitor rollout calendar/updates shared on the @Chick-fil-A Website and relay any necessary information to leadership team
- Update price boards and menu boards in accordance to any rollouts
- Keep community table displays along with any other displays in the restaurant up to date with national campaigns and local events
- Attend all director meetings, and at least one FOH & BOH meeting per month
- Attend San Antonio Marketing Meetings and coordinate any Market initiatives at the restaurant level
Community and school relationships
- Develop relationships with community organizations and local schools through face to face visits, phone, and email contact
- Schedule and coordinate Battle of the School Events with local schools
- Manage requests for donations (no cash donations) according to donation guidelines
- Remain up to date with major community events (School Events, Chamber of Commerce Events, Concerts, Festivals, Fundraisers)
- Keep leadership team informed on major community events and communicate any expected change in sales volume
Catering and Outside Sales
- Seek out catering relationships with local businesses, schools, and organizations
- Coordinate with operational leaders on all pick up & delivery orders
- Manage and execute all deliveries, ensure deliveries abide by the Op Requirements
- Ensure necessary catering supplies are on hand for standard orders at all times
Other Responsibilities/Expectations
- Maintain marketing materials, costumes, and supplies
- Ensure marketing closet, outside storage, and off site storage is organized and well maintained
- Obtain approval for any marketing materials & adhere to monthly marketing budget of .5% of estimated total monthly sales
- Ensure Real Food is being leveraged (Sampling, Whole product distribution)
Work schedule
- Weekend availability
- Monday to Friday
- 8 hour shift
- 10 hour shift
- Day shift
- Night shift
- Holidays
- Overtime
Supplemental pay
- Bonus pay
Benefits
- Paid time off
- Flexible schedule
- Health insurance
- Dental insurance
- Vision insurance
- Life insurance
- Disability insurance
- 401(k)