This Marketing Role is responsible for the development and execution of a company's marketing campaigns to boost its promotional efforts. Your goal is to recognize an audience's need to purchase their company's products and to grow the business' profits by increasing sales. The Marketer create a message that explains the benefits of the product customers purchase and how it impacts them. In this role you may market products and services to businesses instead of customers who shop at brick-and-mortar locations
ESSENTIAL DUTIES AND RESPONSIBILITIES
• Creating marketing goals related to customer acquisition, lead generation and revenue
• Conducting market research on competitors to augment marketing efforts
• Specifying a company's target audience based on market research
• Producing and editing content like social media posts, videos, infographics, and presentation decks
• Cultivating relationships with potential customers—such as prospects and leads—to build the company's clientele
• Monitoring social media traffic to measure the public's perception of the company's brand
• Testing the quality of emails, social media posts and the company's landing page
• Analyzing the results of campaigns and making changes to outlast competitors
● High School degree, some college preferred
● Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
● A commitment to service, excellence and customer satisfaction
● Ability to take leadership role in training and coaching team members on skills needed to positively impact sales
● Ability to communicate with associates and customers
● Demonstrate strong attention to detail
● 30 hours of ongoing training directly related to this position per year
Benefits
- Paid time off
- Health insurance
- 401(k)
- Employee discount
- Other