HR and Crisis Management: What to Do During Coronavirus
Workstream Blog

HR and Crisis Management: What to Do During Coronavirus

By Camille Ranullo

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The coronavirus pandemic has impacted hundreds of thousands of people all over the world, forcing officials to impose emergency measures in a radical effort to curb the spread of this disease. As an HR professional for an SMB, what can you do to help minimize the threat to your hourly workforce? 

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Here are a few tips on how you can help protect your employees during this challenging time.

1. Cancel or postpone in-person meetings

Due to the wonders of technology, meetings no longer have to be face-to-face. Most meetings can be conducted online via video call, using apps such as Zoom. It may take a bit of adjustments at first, but employees and clients alike are sure to appreciate that this measure is being done for their safety and convenience. 

2. Keep lines of communication open

Don’t leave your hourly employees in the dark - utilize different platforms to keep them in the loop regarding critical updates. It’s important that your employees feel that you’re paying attention to the crisis and how it can impact them. You can use automated texting, post on the company’s intranet, send out an email newsletter, or fall back on the classic bulletin board.

3. Limit unnecessary travel

Postpone any trips, whether local or overseas, until the pandemic has died down. The CDC has issued a list of countries that have a Level 3 Health Notice (meaning there is still widespread transmission), and has also recommended foregoing any group gatherings. That means that conferences, seminars, trade shows, and similar events are temporarily out of the picture.

4. Educate them on self-quarantine and available leave benefits

President Trump recently signed the Families First Coronavirus Response Act, a new law that aims to alleviate the impact of the coronavirus pandemic. This is particularly helpful for SMBs as it caters to businesses with no more than 500 employees. Employers can provide paid sick leave to their affected staff, which the federal government will reimburse, following certain guidelines and conditions.  Encourage your employees to utilize this paid leave if they fall under the cited conditions; it will help promote transparency if they don’t need to fear losing their jobs or using up all their leaves due to the virus.

5. Provide a work-from-home option when possible

This may not be suitable to all roles, but whenever applicable, offer the option to work remotely. Enabling members of your staff to work from home will help keep the business running even in the face of emergency quarantine measures, cut back on operating costs, and ultimately, maintain employee and customer safety. 

Remember that your hourly employees are the lifeblood of your business - they are a resource that should be taken care of. As an HR professional, you have a duty to consider their well-being, enforce proper safety protocols, and support the company as a whole in weathering this ongoing crisis. 

By Camille Ranullo
Part-time content marketing writer at Workstream, full-time mom and chef wannabe. Currently catching up on her reading and trying out new recipes in the kitchen.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (“user1234”)
  • Sensitive personal information

Sensitive personal information or “SPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say “do not sell or share my personal information” or “your privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: “limit the use of my sensitive personal information” or “your privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Targeted Advertising

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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Right to Limit Use of Sensitive Personal Information

You also have the right to limit how we use sensitive personal information (such as precise geolocation, financial data, etc.).

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