Mitigating the impact of coronavirus on manufacturing
Workstream Blog

Mitigating the impact of coronavirus on manufacturing

By Camille Ranullo

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It’s official - we’ve reached a new low. According to the International Monetary Fund, today’s global economy has seen its sharpest reversal since the Great Depression. In March 2020, the American economy saw over 700,000 jobs lost, which ended almost 5 years of continuous job growth. Almost 10 million Americans applied for unemployment benefits in the last two weeks of the month alone, surpassing even the impact of the 2009 worldwide financial crisis. What initially seemed to be a series of speed bumps in economic activity has quickly turned into a complete meltdown of global supply and demand. 

In all of this madness, manufacturing businesses are scrambling to curb the rapid decline. Many industry leaders are struggling to respond to pressing questions surrounding employee job security, supply chain integrity, financial impact mitigation, and a declining demand led by market uncertainty. 

World uncertainty index

While the answers aren’t clear yet, here are some tips to help cushion some of the impact: 

Diversify, diversify, diversify

In the past weeks, we’ve seen innovative manufacturers explore new possibilities to keep businesses afloat. In fact, many have made an extraordinary effort to support frontline workers, repurposing manufacturing lines and facilities in order to support the cause and generate new opportunities to sustain their businesses. Baltimore-based wire manufacturer Marlin Steel took on a unique emergency order to make wire test tube racks for coronavirus testing - a product they hadn’t once made prior to the crisis. Wherever possible, consider diversifying like they did too.

Collaborate with others

Alleviating the impact of the coronavirus on a national scale is too daunting and too urgent a task for any single entity to address by themselves. We need to work together—as business and industry leaders—to present a unified response. A great starting point would be the National Association for Manufacturing (NAM), as well as state-level associations. These organizations can help facilitate cross-business partnerships and even provide great ideas on diversification based on the needs of the federal government, local hospitals, and medical professionals.

Stay informed

If the past few weeks have taught us anything, it’s that we live in extremely volatile times. It is therefore more important than ever to keep updated on the latest developments, especially industry-relevant news. Specifically, look out for updates on the $2 Trillion COVID-19 Stimulus bill that could be of significance to your business. Many of the discussions surrounding manufacturing provisions are still underway - such as NAM requesting the federal government to create the “Manufacturing Resiliency Fund,” which would include $1.4 trillion in loans to provide desperately needed liquidity to manufacturers and small businesses. Keep updates on issues like this, it could be paramount to surviving the effects of the global pandemic.

Explore new opportunities

This downturn offers the chance to take stock — of processes, manpower, technology, and opportunities. Here’s an opportunity for businesses to improve and modernize your approach and position your company to emerge stronger when the tide turns. If cashflow is a concern, there are a number of loan options available to help you through this difficult time. 

Prepare for the future

Yes, you heard it here first - things will get better. And when that does happen, you do not want to be caught off guard. The Manufacturing Institute is already anticipating that there will be a resurgence of mass training and hiring due to future pent-up demand. To avoid a future crisis of a shortage of skilled workers, you should strive to retain your current workforce as much as possible. Maintain that employer-employee relationship, while exploring future options to grow the employee pool. 

In the words of Jay Timmons, President & CEO of National Association of Manufacturers (NAM), life does go on. It may be vastly different, but it has to. With the right contingency planning, we can all survive the current crisis. Here at Workstream, we’ve made it a personal commitment to help businesses during this critical period. If you have a present hiring need, let us know how we can help you.

By Camille Ranullo
Part-time content marketing writer at Workstream, full-time mom and chef wannabe. Currently catching up on her reading and trying out new recipes in the kitchen.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (“user1234”)
  • Sensitive personal information

Sensitive personal information or “SPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say “do not sell or share my personal information” or “your privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: “limit the use of my sensitive personal information” or “your privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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