How a Dunkin' franchisee accelerated hiring and improved the applicant experience

Workstream makes it easy to post open positions all at the same time on multiple job boards. OM Group also loves the ability to create text-to-apply and QR-code posters. This mobile-friendly approach was ideal for capturing the attention of younger job seekers as they were visiting their local Dunkin’. Because these posters were so easy to create, Aaron’s team would test them to see what worked throughout the hiring process.

With Workstream, the job application itself became another thing for OM Group to test and optimize. Instead of a one-size-fits-all form, the amount (and type) of questions could easily be customized and switched out from a posting for a crew member to one for a district manager.

The ability to text applicants (rather than call them) resulted in faster responses and a better turnout from both younger millennial and Gen Z job seekers.

The tendency for people to ghost interviews also decreased once applicants could set up their own interview dates and times, based on the availability of the hiring manager, via text message.