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Finding the Sweet Spot in Minimum Wage for Your Hourly Workers
Workstream Blog

Finding the Sweet Spot in Minimum Wage for Your Hourly Workers

By Workstream

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There has been a lot of press as of late about raising the minimum wage for hourly workers to $15 per hour. Strong opposition as well as support for the change is keeping the topic in the forefront in media circles as well as in the world of business. It's a curious subject because it affects the future of small business and the living standards of hourly workers throughout the US. 

The US minimum wage, currently at $7.25 per hour, hasn't been increased since 2009. Individual states like Arkansas, which approved raising the state minimum wage from $8.50 an hour to $11 by 2021, and Missouri, which voted to incrementally raise its minimum from $7.85 to $12 in 2023, began making changes prior to any federal mandates. Companies like Walmart and Amazon have also upped their minimum wage in an effort to attract greater talent and reduce the bad press they received for paying only the current minimum. 

Finding the sweet spot in minimum wage is all about balancing between what a business can afford and what it can't afford not to pay. It doesn't necessarily mean a tremendous increase in wages. According to the Organization for Economic Cooperation and Development (OECD), the US federal minimum wage rate ranked 13th-highest in 2017, behind the UK's ($10.04) and Australia's ($13.88). Additionally, when the OECD measures minimum wages as a share of average wages, the US ranked at the bottom of the list at 24 percent, behind Mexico, Spain and Greece. 

But what really is the best minimum wage to pay hourly workers? Is there a rate that will attract quality workers, but not impede company profits? The answer is yes, but you have to find it. Don't worry, it's not as complicated as it sounds. 

Two Sides of the Coin 

The $15 per hour minimum wage, or what economists call efficiency wages, has stirred up controversy as well as debates between liberals and conservatives, managers and workers, and business owners and government. It has fueled walkouts by workers passionate about raising the minimum wage standard and threats of layoffs by businesses if the $15 wage is imposed. Both sides make great points, but the real test boils down to which businesses will voluntarily increase wages before the government steps in. Typically, a trend-setter business takes the lead while others watch to see if it succeeds of fails. As with most other business-related activities controlled by either federal or local governments, a mandated increase, in such a big jump in the minimum wage, will initially not be taken lightly. 

In October of last year, Amazon announced that it was raising employees' minimum wage to $15 per hour. However, the company also stated that in order to pay for them, they will be eliminating hourly workers' monthly bonuses and stock awards. A Bloomberg article reported that one of the theories supporting Amazon's decision to raise its minimum wage to $15 per hour is that perhaps hourly workers will rise to their wage. In other words, the workers will see the raise as incentive pay and increase productivity. It's a nice theory, and it may be the case, but it is a stretch. Amazon meticulously keeps track of its employees, monitoring every function and workers' performance. Because of that, some workers have lost their jobs because they did not meet the performance standards Amazon expected at $15 per hour. 

According to an article from the Economic Policy Institute, (EPI), "Workers today who are paid the federal minimum wage of $7.25 an hour are, after adjusting for inflation, paid 29 percent less than their counterparts 50 years ago. This is despite the fact that the economy's capacity to deliver higher wages has doubled in the last 50 years, as measured by labor productivity, or the amount of output produced by workers. In the article, Ben Zipperer, an economist with EPI states that a national $15 minimum wage by 2024 is an important corrective to ensure that low-wage workers share the benefits of economic growth and that workers in every region of the country will soon need $15 per hour to maintain a modest but adequate standard of living. 

What Should You Pay? 

The economists, bleeding heart liberals, ultra-conservatives, business owners and labor leaders all have their own thoughts and feelings about the subject of increasing the minimum wage. Some use graphs and charts, others use portraits of homeless single mothers, while still others cry for the need of less government intervention. Many provide statistics that supposedly prove that the economy will be better (or worse, depending on which side), for increasing the minimum wage substantially. But for many business leaders, finding the magical sweet spot of the minimum wage to pay for hourly workers is more of an art than science. It is more about taking the pulse of your current economic market, and labor market, to determine what the company can afford to pay vs. what it would take to attract and keep quality employees. 

A FoxBusinessNews article found the following businesses raised the hourly worker pay above the current mandated minimum wage rate over the past year: 

  1. Amazon-$15 per hour
  2. Costco-$14 per hour
  3. Target-$13 per hour
  4. Walmart-$11 per hour
  5. CVS-$11 per hour 

Many companies that are increasing their minimum wage are doing so based on the current job market, trying to retain hourly workers. Other businesses are considering increasing the wage due to pressures from outside the business. According to the Fox piece, Genna Gent, Vice President of Government Relations for McDonalds, wrote to the restaurant association stating that an increase in the minimum wage should be phased in, and that all industries should be treated the same way. This is after McDonald's baulked at increasing the standard to $15. It will be interesting to see how the Walmarts and Amazons of the world fare with their recent wage hikes, but studies have shown that increasing wages is an incentive that provides greater productivity, at least in the short term. 

Answering the question of what you should pay your hourly workers can be tricky. Many variables will need to be considered before determining what that magic number will be. These include: 

  • Current market rate for hourly workers
  • What your industry pays for hourly workers
  • What your competition is paying hourly workers
  • What you can realistically afford to pay hourly workers 

A great place to start is the Bureau of Labor Statistics site. There you can find wages for over 800 occupations in 400 industries, by state and metropolitan areas. Use these figures as your starting point then whittle it down using your market area and good old-fashioned gut feeling. 

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Minimum Wage is Just a Standard 

The Raise the Wage Act currently in the House of Representatives (H.R. 15) and the Senate (S.1242) will increase the federal minimum wage to $15 per hour by 2024. While this will be a law with hefty consequences if violated, there are no penalties for paying more than the minimum. In fact, to attract the best hourly employees before the competition does, it may be wise to consider finding a way to stay ahead of the bare minimum. 

Raising your minimum wage too high can result in having to make cuts in other areas, (like Amazon), eliminating jobs and some benefits. Before simply increasing your minimum wage for hourly workers, take some time out and weigh all the costs involved. See if instead of increasing the wage across the board, that you find a way to pay for performance only. Pay more for your outstanding performers to reward them and to send a message to others that it is possible to make more money by increasing productivity. Be creative and play with the numbers to find your sweet spot and be sure to communicate any wage hikes to your team members. 

By Workstream
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operationsβ€”all in one place. 46 of the top 50 quick-service restaurant brandsβ€”including Burger King, Jimmy John’s, Taco Bellβ€”rely on Workstream to hire, retain, and pay their teams. Learn how you can better manage your hourly workforce with Workstream.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (β€œuser1234”)
  • Sensitive personal information

Sensitive personal information or β€œSPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say β€œdo not sell or share my personal information” or β€œyour privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: β€œlimit the use of my sensitive personal information” or β€œyour privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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