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Tips on Helping Out Hourly Workers During Coronavirus Crisis
Workstream Blog

Tips on Helping Out Hourly Workers During Coronavirus Crisis

By Desmond Lim

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The coronavirus pandemic has triggered a massive financial downturn, impacting businesses and industries all over the world. In the US alone, roughly 6 million workers have lost their main sources of income, leading to almost 10 million people filing for unemployment claims in the latter half of March 2020. Experts claim that this is the largest setback experienced since the Great Depression, and that the situation is highly unlikely to improve over the next few weeks. 

Given the current financial crisis, hourly workers find themselves in a precarious situation. Despite the fact that hourly workers take care of the day-to-day operations of most companies, not only are they not given health insurance or benefits, they are also typically among the first to get their working hours reduced or be let go entirely. On the other end of the spectrum, those who are fortunate enough to still have work are often found at the frontlines of businesses, such as in grocery stores, gas stations, and even healthcare facilities - increasing their risk of being infected.

Based on an internal report by Workstream on how the coronavirus has affected healthcare hourly workers, the current COVID-19 situation has led to longer hours, increased demands, and lower compensation. A survey by Willis Towers Watson revealed that only 65% of their respondents in the healthcare industry would pay hourly workers should they need to stay home if they tested positive. This number falls even lower to 42% when asked if they would pay hourly workers working in healthcare organizations should their workplace experience a closure. 

In this article, I hope to share strategies, ideas, and tactics on how each one of us can support hourly workers, to reduce the impact of COVID-19 on them as well as their families. This list is not meant to be exhaustive but as a jumpstart to supporting our essential employees. Here are some of the tips I have implemented in my daily life to help out:

1) Share new job postings on social media and tag your friends who may need a new job. Let them know about work opportunities from Amazon, Kroger, DeliverThat, or local businesses that may still be open.

2) Donate to or create a funding campaign to help hourly workers. You can start with a $100-campaign to help a family get a week's groceries.

3) Order a week's worth of grocery online via Instacart or Amazon for your friend or favorite hourly worker.

4) Buy products or gift cards from local businesses that are still operational, so that they can keep their business afloat.

5) Tip very generously when you order food from Instacart, DoorDash, or UberEats. Or any delivery services in your area.

6) Write an online review on Yelp, Google Reviews, or Facebook, taking care to mention the hourly worker who delivered your food or prepared your takeout order, and thank him or her for the great service.

7) Donate to local food banks that are helping out hourly workers.

8) The next time you buy groceries from your local Safeway or Trader Joe's, show your appreciation to the staff by saying a big "Thank you!!"

9) Start a virtual tip jar for hourly workers in your neighborhood and encourage people in your network to donate.

10) Consider creating an extra job by hiring a virtual assistant or outsourcing some of your work online.

11) Contact friends who are hourly workers or your favorite local hourly worker who works close to your home - check in on how they are doing and show them that you care.

12) Encourage employees to share sick leave with fellow employees.

13) Share a Tweet, Facebook or LinkedIn story about your favorite interaction with an hourly worker

14) Spread the word on how each of you can help other hourly workers in your personal networks

We interact, meet with, and depend on many hourly workers every day. They work in multiple local businesses that we know of - from your favorite supermarket and cafe, to the gas station you drive to every week. They are the hardest hit in this current crisis, and we should be doing our best to give back to them and their families in our little way.

By Desmond Lim
Desmond Lim is co-founder and CEO of Workstream, a text-based hiring platform for local businesses hiring hourly workers. He is a graduate of Harvard University and MIT Media Lab, former Product Manager at WeChat, and investor at Dorm Room Fund. He contributes to Entrepreneur.com, Workstream Blog, and Huffington Post. He splits his time between San Francisco and Utah, and represented the Singapore National Team in basketball.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (β€œuser1234”)
  • Sensitive personal information

Sensitive personal information or β€œSPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say β€œdo not sell or share my personal information” or β€œyour privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: β€œlimit the use of my sensitive personal information” or β€œyour privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Targeted Advertising

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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