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Engage hourly workers with a strong communication strategy

Engage hourly workers with a strong communication strategy

Successful organizations realize the importance of effective internal communication strategies to engage their hourly employees. These employees interact directly with customers and represent the face of the company, so they play a crucial role in shaping the customer experience and driving business success. However, engaging hourly employees can be challenging, especially when they’re spread across multiple locations or different shifts.

What are internal communications?

Internal employee communications are the methods and practices an organization uses to facilitate the exchange of information, ideas, and messages among its employees. They encompass various communication channels, such as written or oral communication, digital platforms, and team meetings, to ensure that employees are informed, connected, and engaged with the organization's goals and activities.

Why are internal employee communications important?

Internal communications are important for several reasons. They are vital in fostering a positive work culture, enhancing collaboration, and driving organizational success. 

Alignment and clarity

Effective internal communication helps employees understand the organization's mission, vision, values, and strategic objectives. It ensures that everyone is on the same page and working towards common goals. Clear communication also reduces ambiguity, confusion, and misunderstandings.

Employee engagement

Open and transparent communication fosters a sense of belonging, trust, and involvement among employees. When employees feel informed and connected, they’re more likely to be engaged and motivated. 

Collaboration and teamwork 

Internal communication facilitates collaboration among employees. It enables the sharing of knowledge, best practices, and ideas, leading to improved teamwork, problem-solving, and decision-making. 

Employee satisfaction and retention

When employees feel heard, valued, and informed, they’re more satisfied with their work environment. In 2023, 85 percent of businesses considered higher employee satisfaction their main priority for internal communications. Open communication channels provide opportunities for feedback, recognition, and two-way dialogue, which contribute to higher job satisfaction. In turn, satisfied employees are more likely to stay with the organization, reducing turnover costs.



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Customer experience

Engaged and well-informed employees are better equipped to deliver excellent customer service. Internal communication informs employees about changes in products, services, policies, and customer needs. It empowers them with the knowledge and tools to provide quality service, leading to improved customer satisfaction and loyalty.

5 ways to improve employee communication

Even if you understand why internal communication is important for your organization, you might not know how to improve the processes that enable effective communication. Here are some tips to ensure that your business’s internal communication processes are as effective and efficient as possible. 

1. Make messages easy to access

Hourly workers don’t spend hours in front of their computers checking email. To ensure your announcements are seen by your staff, communicate with them in their preferred style: mobile.  Use messaging apps or text messages to ensure that important information reaches everyone instantly.

2. Be consistent 

Ensure consistency in messaging across all communication channels to prevent confusion or misinformation. Whether through emails, meetings, posters, or digital displays, maintaining a unified message helps reinforce key points and ensures alignment among your workers.

3. Encourage employee participation and feedback

Foster a culture of two-way communication where your hourly workers are encouraged to share their thoughts, concerns, and ideas. Use tools like surveys, suggestion boxes, or dedicated feedback sessions to gather insights from employees. Actively listening to and acting upon their feedback shows them that their opinions are valued and can lead to increased engagement.

4. Use video

Incorporate video messages from senior leaders or training videos to deliver important information in an engaging and relatable manner. Videos can be particularly effective for hourly employees who may have limited time to engage with lengthy written communications. Visual content can help convey messages more effectively and foster a sense of connection with the organization.

5. Recognize and appreciate hourly employees

Acknowledge the hard work and dedication of hourly workers through personalized recognition programs, public shout-outs, or employee spotlights. Celebrate milestones, achievements, and daily contributions to show appreciation for their efforts. Recognizing hourly employees not only boosts morale but also strengthens their connection with the organization, leading to improved loyalty and performance.

Build employee engagement with effective internal communication

Ultimately, effective internal communication plays a crucial role in engaging hourly employees and fostering a strong connection between them and the organization. By ensuring that messaging is clear, simple, and easily accessible, hourly workers can stay informed and aligned with the company's goals. Consistent messaging across various communication channels helps avoid confusion and reinforce key messages. 

Encouraging employee participation and feedback creates a culture of open dialogue and shows hourly employees that their opinions are valued. Utilizing videos as a communication tool increases engagement and delivers information in a relatable and engaging manner. Lastly, recognizing and appreciating hourly employees for their hard work and contributions boosts morale and strengthens their connection to the organization. By implementing these strategies into your internal communications, organizations can create an environment where hourly employees feel valued, engaged, and motivated to deliver exceptional performance.

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