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Hiring Hourly Workers for a Logistics Company by Shruti Shah
Workstream Blog

Hiring Hourly Workers for a Logistics Company by Shruti Shah

By Workstream

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This week, we got in touch with Y Combinator-backed founder, Shruti Shah, who is also an Entrepreneur in Residence at Silicon Valley Bank. Shruti was previously the founder and COO of Move Loot, an online marketplace for buying and selling used furniture. She shared about her expertise in hiring thousands of hourly workers for a successful logistics start-up.

Move Loot offers a much-needed service to individuals, by optimizing one's time and money while offering a unique user-friendly experience in buying and selling used furniture. It is currently the only provider of such services in the market. They realize that in bid to avoid the hassle, most people end up buying new items, harming their wallets and the planet! Move Loot solved this dilemma by creating an online marketplace where users can post furniture to sell, find furniture to purchase, and select delivery personnel to complete the process.

At Move Loot, Shruti led national expansion and general business operations. Over the course of three years, she and her co-founding team raised $22 million dollars to scale the business across the United States. Move Loot was featured in numerous publications including Forbes, TechCrunch, Bloomberg Business Week, CNN, TIME, Fortune and more.

Prior to Move Loot, Shruti worked at the New Schools Venture Seed Fund working with the fund partners on seed stage Ed Tech investing, and prior to that she was a public school teacher. She was honored by Forbes as a 2016 30 Under 30 recipient in Retail and E-Commerce and the Aspen Institute as an Aspen Ideas Festival Scholar in reimagining capitalism.

Q: What have your experiences been with hiring hourly workers?

Shruti: At Move Loot, we hired a few hundred hourly employees to help us in running our truck and warehouse operations. Our hourly workers were W-2 employees - not contractors. At times when we were scaling quickly, we had to leverage external staffing agencies, like Blue Crew and Wonolo, to be able to hire sufficiently and meet the needs of our customers.


Workstream's Recruiting Tip:

With Job Board Integrations and Smart Sponsorship, you are able to hire efficiently and effectively without having to rely on external staffing agencies, and reach candidates across over 25,000 job boards with a single click. AI is also used to optimized job postings to maximize post views, while a streamlined feed ensures that all of your hiring resources are consolidated into one platform. 

 

Q: What has worked most for you when hiring hourly workers? 

Shruti: We would often hire through Blue Crew or Wonolo with the intent of converting some of those employees. We also created a group hiring strategy where we would email all of the hourly workers that applied for roles and encouraged them to attend an information session about the job. Once the session was over, we would ask those who were still interested to stay for interviews. This helped us with scheduling interviews and hiring people in batches. It also allowed us to do some group interviews to get an understanding of how an individual would function as part of a group.


Workstream's Hiring Tip:

By utilizing workflows and stages, easily reach applicants via email or a mobile app, and review and recommend candidates easily. Instead of manually scheduling interviews, automated scheduling will also save you time by sending a text message link through Workstream (which can be integrated with your Google Calendar), allowing candidates to schedule a meeting at a mutual time of convenience. Reminders will also be sent out nearing the day of the interview to reduce ghosting, with an option to reschedule the interview if necessary.

 

Q: Where are your go-to channels for sourcing and hiring?

Shruti: ZipRecruiter, Indeed, Referrals from existing hourly workers, Craigslist, Wonolo, Blue Crew.

Q: What innovative recruiting technologies or methods have you seen recently?

Shruti: This is a tough one - other than Workstream, I haven't really come across anything that innovative - hiring hourly workers can be a huge challenge for a variety of reasons including communication (not everyone checks email/has reliable phone communication), turnover, location changes etc - so what Workstream is doing is really cool.

Find out how else to optimize your hiring process with Workstream! Schedule a chat with us now to find out more!

By Workstream
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operationsβ€”all in one place. 46 of the top 50 quick-service restaurant brandsβ€”including Burger King, Jimmy John’s, Taco Bellβ€”rely on Workstream to hire, retain, and pay their teams. Learn how you can better manage your hourly workforce with Workstream.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (β€œuser1234”)
  • Sensitive personal information

Sensitive personal information or β€œSPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say β€œdo not sell or share my personal information” or β€œyour privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: β€œlimit the use of my sensitive personal information” or β€œyour privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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