The career page may seem to be a tiny tab on your company's website - yet, it plays the most vital role in the early stages of your hiring process. This is the main landing page, where all open career opportunities and job descriptions are listed, and where most (if not all) job applications go through.
From social media advertising to the use of job boards and headhunters, all of these depend on a successfully integrated and informative career page. It is also what drives candidates to click on "apply now", and thereafter venture into the first few steps of the hiring process.
Importance of Having a Career’s Page
A career page is important in many ways - while it simplifies the hiring process, it is also crucial in reducing the time and cost of hiring, which in turn helps in growing your brand and business.
How is this possible? By consolidating all available job listings in one area, the HR team would not have to go through applications across different job boards, which reduces the time taken for screening of candidates. Additionally, they can easily reroute applicants to the career page, should they have questions on how to best apply for jobs. Cost savings occur as consultancy firms are no longer necessary, and a database of attractive and high profile CVs are also being stored for future use.
Clients will realize that your company is growing significantly, with the increase of available job postings, which builds trust and increases business opportunities. Furthermore, qualified candidates are also more likely to click on the career page and apply when they visit your website in search of career opportunities, allowing you to build a diverse and skilled team while reducing turnover rates.
How to Build a Career’s Page
Large-scale QSRs such as Chick-fil-A, Jamba, and Cinnabon have leveraged Workstream to customize and create unique career pages, which have proven to be successful. Here are some unique features that will be useful in building your career page:
Customization and Location-Based Features
By incorporating a customized background and location-based features, Jamba is able to automatically send 28,000 text messages via Workstream, which successfully sourced over 18,000 applicants in 2019. This effectively saves over 10.3 hours per week per location!
Cinnabon's career page allows applicants to search for job titles by location while indicating the distance between the candidate and the job location.
It is especially important for applicants who are looking for working locations that are within commuting or walking distance from their homes.
Workstream also allows for customization in terms of questions asked on the careers page. These could include "do you have reliable transportation?" or "are you able to work x hours of shifts on these days".
It even allows candidates to upload a 30-second introduction video which would be more accurate in showcasing their personality. Smart screening questions help in filtering (and automatically rejecting) candidates who may not fit certain crucial requirements for the job, which in turn saves time for the hiring team.
Integrated Job Boards
All applications are funneled into a central depository, where hiring managers can view and manage them without having to log into multiple platforms across different job boards. They are also in touch throughout every stage of the process, as they can leave comments or feedback on each candidate, and whether or not to move them to the next stage.
Automation is utilized across every stage of the hiring process, allowing hiring managers to set automation rules to determine if rejections or reminders are sent out to candidates.
Automated Scheduling and Text Reminders
Another common pain point experienced by hiring managers is having to schedule interviews with candidates. It is never easy to find a common time, especially if multiple parties are involved in the interview. However, Workstream allows hiring managers to sync their work calendars on the Workstream platform, thereby allowing candidates to choose a time based on the availability of both parties. Automatic text reminders are also sent prior to the scheduled interview, which reduces ghosting and no-shows. Applicants may also choose to reschedule their interview through text messaging.
Tips in Building a Great Career’s Page
Now that you know what features there are to build a company career site, how exactly do you ensure that it is of great quality, and is attractive to potential applicants? Read on to find some examples of the best career pages powered by Workstream.
Optimization (SEO & Mobile)
Search Engine Optimization ensures that your career page appears organically on the Google search results page (which may help in reducing spending on Google Ads), and candidates are more likely to chance upon your career page on your website while surfing the internet. This means that job titles, descriptions, and even the company introduction should contain keywords that are high volume search terms, whenever possible. The key is to find the right balance between optimizing the page and having relevant content available for applicants.
Do not forget mobile-optimization, which is equally crucial as more people are applying with their mobile phones rather than on a desktop, and you do not want applicants clicking out of your page too quickly due to a messy layout. Workstream automatically ensures that all pages are mobile-optimized, so that is one less thing to worry about.
The best way to engage potential candidates is through storytelling. From your brand origin to the introduction of the company and job description, having fun and creative copies sets you apart from your competitors. Clearly segmented headers, sections, and subsections in Workstream promote storytelling and unique copywriting across the career page.
Mooyah crafts exciting brand summaries and job descriptions that are unique to each job posting - this increases the likelihood of candidates wanting to apply for the job.
The storytelling element can be further improved with employee branding videos highlighting company-wide bonding activities, b-rolls of staff chatting or enjoying their break time in the office compounds, and even an office tour! These are some simple, yet interesting ways to showcase the company's culture and environment which can be effective in inviting new blood to the team.
Make it Convenient for Applicants
As mentioned before, location is an important factor for most candidates. Make it simple for candidates to locate the office premises by pinpointing the location on the map relative to their current location, or listing down the distance in miles. This saves candidates some time from cross-checking against Google Maps in a separate tab, and they may be more willing to apply for a job opportunity in locations nearby.
Workstream's location features allow for the above to take place, simplifying the process and providing convenience to candidates.
Let Workstream Help You
Still not convinced? Workstream has an in-built smart sponsorship system, which allows you to optimize your job postings across multiple job boards and social media sites and access a greater talent pool. The streamlined system also ensures that everything can be done within one platform, providing convenience to the hiring managers.
In light of the COVID-19 pandemic, it is also necessary that safety guidelines are put in place in the hiring process. Instead of physical training, Workstream makes it easy to send training videos, slides, and quizzes, which is especially crucial for employees who may not be able to start work as of yet. Applicants can access the materials anytime via their smartphones, and gain access to remote training prior to the start of work. Furthermore, contactless hiring allows hiring resumes to screen candidates via video resumes rather than face to face interviews. SMS reminders are also sent to candidates to guarantee completion of courses and are sent to both new hires and existing employees.
A good career page is crucial in attracting quality candidates for your company, which will in turn help in improving client relationships, save time and cost, and ultimately grow your business.
Workstream has a myriad of features for you to build the career page you need, which can be your next step in securing greater candidates and growth! Schedule a chat today to find out more.
Kai Lin is a freelance writer and digital marketer well-versed in SEO. Apart from writing, she also seeks solace in traveling, photography and playing the piano.