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Episode 11:

“With the automation that Workstream provides, hiring has been much faster and efficient”

Robert McGee, COO of Straus Family Creamery


Straus Family Creamery

The first 100% certified organic creamery in the US, Straus Family Creamery is largely driven by its mission to help sustain family farms in the Marin and Sonoma Counties, by providing high quality organic dairy products. They also aim to support family farming and revitalize rural communities everywhere through advocacy and education.

With their own farm, Straus Dairy Farm, they are able to ensure that they deliver premium organic, gluten-free dairy products with minimal processing at all times. Moreover, Straus Family Creamery also purchases certified organic, Non-GMO Project Verified milk from eight other organic family farms across Northern California's Marin and Sonoma Counties.

Despite being in a niche job market, Straus Family Creamery was able to drastically increase their number of qualified applicants. How was Workstream able to help them?

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Lack of Centralized Posting

With multiple outlets across the country, Straus Family Creamery found themselves constantly seeking hourly workers to help manage daily operations. However, it is a struggle for them to manually screen through and interview each individual application across multiple portals such as Indeed, Google Jobs, Facebook Jobs, ZipRecruiter, and Craigslist. Additionally, being in the manufacturing industry results in a low influx of job applications since millennials today are more inclined towards industries perceived to be more "fun," such as the food and beverage industry.

straus family creamery


Centralized Dashboard and Streamlined Hiring Process

To address the challenges faced, Straus Family Creamery made use of Workstream’s customizable features to ease their hiring process.

  • Workstream has helped create a more streamlined HR process for Straus Family Creamery by redirecting all job applications from the different job boards into a single dashboard for easy access.

  • Their hiring manager was able to use the centralized dashboard to view the details of all applicants at once and see which stage of the hiring process they were at.
  • Through customized background checks and quizzes, Workstream automatically filters through the clutter of applications and sends only the relevant ones to Straus Family Creamery for the final vetting.
  • Each stage of the hiring and onboarding process is automated. Straus Family Creamery can send applicants customized communications, schedule interviews easily, and automate offers and rejections.

Straus Family Creamery Workstream Dashboard


Highly Efficient Hiring and Increased Applicant Rate

With the help of Workstream, Straus Family Creamery has managed to maximize operational efficiency since they no longer need to spend long hours on the hiring process.

  • Spent 200% less time on hiring than before they started using Workstream.

  • Workstream’s integration with 20 job boards allowed them to cast a wider net, resulting in them receiving over 500 applicants in the first month after using Workstream.

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In a nutshell: Straus Family Creamery used to struggle with a largely manual, time-consuming hiring process. After targeting their problem areas, they were able to free up hours formerly spent on posting, vetting and scheduling - all with Workstream’s help. 

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Workstream has helped numerous clients by offering targeted, customizable solutions for every hiring need. Their all-in-one hiring platform helps automate and refine recruitment processes. Find out how we can help your business by booking a free demo today