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Challenges in Hiring Hourly Workers During COVID-19
Workstream Blog

Challenges in Hiring Hourly Workers During COVID-19

By Camille Ranullo

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The US is facing great economic uncertainty right now, with the impact of the coronavirus pandemic being felt in different industries. Few have been spared, with businesses laying off workers or shutting down entirely. Unemployment claims have hit an unprecedented 30 million as of April 30, 2020, and many fear the global market has suffered long-term damage. 

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In the midst of the employment crisis, there are a few roles that have seen exponential growth: delivery drivers for food and other essentials, cleaners, healthcare and pharmacy workers, to name a few. Big-name companies such as Walmart and Amazon are ramping up to keep up with ever-increasing demand. The question still remains though: how can you successfully hire in these uncertain times? Here are a few challenges to hiring in the time of coronavirus:

1. Making the hiring process digital

Video interviews, electronic signatures, document uploads, automated messaging - these are replacing the traditional steps in what used to be a highly personal process. Gone are the days of office tours and in-person interviews, as processes are converted to become as contactless as possible - and even conducted from home, behind the safety of a computer screen. 

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2. Postponed job fairs and recruiting events

Recruitment agencies have had to cancel recruiting events left and right - from job fairs to campus tours, all these have been restricted as part of the directive to ban mass public gatherings. Even in this aspect, employers are looking to go digital, with events hosted on platforms such as LinkedIn Live, and on apps such as Zoom. Your company must learn to utilize online platforms as well to be able to scout for qualified candidates prospects.

3. Budget cuts for recruitment

With revenue streams being severely limited, most companies are looking for ways to cut back on costs - and this includes the hiring process. As a business owner, you need to look for the most efficient and cost-effective solutions to your recruiting challenges. All-in-one hiring platforms can be one answer, so that you can digitize your hiring process and have all steps done on a single dashboard.

4. Lack of qualified applicants

Given the current situation and atmosphere of rising fear of exposure and infection, it’s no wonder that there is a decrease in qualified prospects. It’s no longer enough to get plenty of applicants - they must be competent in order to prevent a rise in your turnover rate as well.

5. Low compensation for perceived risks

Compensation issues go hand in hand with cost-cutting, with many hourly workers feeling that they are underpaid in light of the risks they are taking in order to keep a company’s daily operations going. Many hourly employees are at the frontline of businesses: interacting with customers, completing transactions, making deliveries. You must take the added risk into consideration and provide other compensation or benefits, where applicable. 

Experts say we’re in this financial crisis for the long haul, and that we’re looking at tough months ahead. If your company lacks the flexibility to learn and adapt, you could be left scrambling to survive.

Workstream is dedicated to helping businesses resolve their recruiting challenges. Our all-in-one automated hiring platform has helped numerous companies save time and costs. Get a free demo today to see how we can make a difference in your bottom line.

By Camille Ranullo
Part-time content marketing writer at Workstream, full-time mom and chef wannabe. Currently catching up on her reading and trying out new recipes in the kitchen.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (β€œuser1234”)
  • Sensitive personal information

Sensitive personal information or β€œSPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say β€œdo not sell or share my personal information” or β€œyour privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: β€œlimit the use of my sensitive personal information” or β€œyour privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Targeted Advertising

Used to deliver advertising that is more relevant to you and your interests. May also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

Analytics

Help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues.

Right to Limit Use of Sensitive Personal Information

You also have the right to limit how we use sensitive personal information (such as precise geolocation, financial data, etc.).

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