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We live in a digital age. So it comes to no surprise that most people turn to the internet when it is time to find a job. Up to 86% of candidates with a smartphone use it as the foundational tool for a job search. These days, new positions are made easily available on job boards like Craigslist and Indeed.com.
Are you making a move to implement a new online recruiting campaign, or intending to improve the strategies that are already in place? If you are, you can save time and money by using the techniques that are working in the current industry. Here are a few tips to help you get started:
Tip #1: Cater to Tech-Savvy Job Searchers
Even entry-level hourly workers have smartphones and an internet connection. People look online for employment information and to research employers. You need to make sure that you are publishing the right information online so that more candidates will be inclined to visit your website.
Recent studies show that candidates tend to favor businesses with good wages and benefits, as well as opportunities for advancement. When someone starts in an entry-level position, they want the chance to move up to management in the future. So, your description needs to entice the qualified.Include dates with details about benefits and advancement opportunities in the future.
Job titles need to be attention-grabbing, and the descriptions should be engaging. Include keywords that will increase the chances of your job post appearing in search results. At the same time, don't skip details that are necessary for the candidate to know, such as required skills, wage range, job duties, benefits, and more.
Tip #2: Build a Database and Leverage Your List
Creating an online list of potential candidates can be a powerful way to speed up the process of hiring in the future. For example, you might post a job opening and hire two people out of 150 applications that were received. Even though you turned away 148 people, it doesn't mean that they won't be the right fit when the position opens up again.
Invite qualified candidates to join a notification list so that they can stay updated about new job opportunities when they are available. By doing so, you have a warm market that can be used in the future when turnover happens.
Tip #3: Create a Digital Brand and Voice
It is essential to ensure that you are consistent with branding and voicing on every piece of content that is published for your recruiting efforts. Creating a digital brand is a way to make your company memorable for potential applicants. At the same time, you can use the content to communicate the company culture and values that can be expected.
For example, if you are looking to develop a flexible and fun work environment, then your job descriptions shouldn't be dry and boring. Instead, infuse the online messages with a little bit of personality that highlights the attitude you are hoping to cultivate in the office. Doing this will also let candidates know a bit more about your company culture before they are hired into your organization. Thus, they will be able to start working with the right attitude that contributes to your team.
Tip #4: Empower Employees to Refer Their Friends
Tap into your network of employees to bring in qualified candidates for job openings. Share details with your current workforce when jobs are available. Always include information about referral links and where prospective candidates need to go should they want to apply.
Creating a positive company culture increases employee satisfaction, which then increases the likelihood that your current employees will provide the organization with good referrals. Employees often write about their experience on social media or review sites, like Glassdoor, and these reviews can affect how the new hires see your company. When it comes to recruiting, you need to be sure that you are supporting your current staff well in order to attract quality candidates for your job openings.
Tip #5: Automate Your Hiring Processes
It is tedious work to create a job description and post it across multiple job boards. There's no reason why you should be stuck handling this mundane and tedious work when there are ways to automate the process. At Workstream, we offer a system that gives you an all-in-one dashboard, making it easier for you to manage your hiring. With our recruiting tool, you can advertise your posting on 25,000 job boards in just one click. We also allow you to set up automated text messages to candidates with screening questions and application updates, and use advanced analytics to get insights about your hiring performance.
Workstream is revolutionizing the recruiting industry by creating tools to help. Your hiring process can be easier and faster when you have the right tools and techniques to improve the system. Reach out to us today to book a demo and find out how we can best meet your hiring needs!
