The Journey to Building Her Own Company by Sybil Ege
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The Journey to Building Her Own Company by Sybil Ege

By Workstream

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Sybil Ege is the Founder, President and CEO of The Business of Food - where they provide business education and business growth consulting to food entrepreneurs. With her years of experience, she has successfully founded and grown many start-ups, and worked within a wide variety of industries.

We met her to find out more about what goes behind building a company, and how she does it so well.

Q: What is the biggest challenge you have met in your career?

Sybil: I spent many years in the corporate world until I finally realized it was not for me. I savored my independence, and that would often clash with management's ideas, or at least how to implement those ideas. While there was ample opportunities for growth, the environment sometimes limited innovation and thinking out of the box. Eventually, I realized it was time to be in business for myself. I learned a great deal from my corporate experience, but running my own business is where I need to be.

Q: How would you describe your company culture?

Sybil: One of the best parts of owning your own company is that you get to set the values for it. What is most important to our company is respect for customers and employees, honesty/integrity, openness to change/innovation, quality/excellence, and empowering others to be their best. I have two partners. Together, we have well over 100 years of experience. Superpowers come from their insight, work ethic, and fearlessness in the face of new challenges. Critical skills we bring to the table include marketing and sales expertise, very strong financial understanding, and the knowledge of how to build trusting and caring relationships with our customers.

Q: What are some challenges or trends you see in hiring today?

Sybil: New hires seem to want instant gratification, but it takes time to settle into a new job and establish yourself within the organization. Even with enhanced interviewing procedures, it is difficult to understand how a new hire will really work out until after s/he is in place. As a small business start-up, it will take time before our organization really shakes out and has a stable organization chart. In the meantime, we want to hire people who will be open to new ideas, changing roles, and opportunities we cannot predict. It's not so much about what you can do now, but how willing you can adapt to change.


Workstream's Recruiting Tip:

Video resumes are an easy way to determine the characteristics of an applicant, even before you meet them for an interview. It will also help in differentiating those with genuine interest in the job to those who simply wants a temporary gig.

Through smart screening, you will also be able to use multiple choice questions and automate scoring. This is useful in filtering out candidates who may not be open to a dynamic and constantly changing environment, while simultaneously flagging out individuals who may be quick in adapting to changes.


Q: Who inspires you and why?

Sybil: I studied music, so my heroes are classical musicians. It's not about the money or the fame a great musician may acquire. It's about their holistic understanding of the music – their instrument or their voice, the score, their technique. They are able to embody the music completely and transport the listener. Not even the composer can totally convey the intent of the music. To be the best at musical performance takes amazing dedication to the art. It takes perseverance and always striving for excellence.

Q: How would you describe your leadership style?

Sybil: I am lucky to have worked with some extraordinary people in my career. I now want to pass on some of the advantages I had in the work place that helped me develop and gain success. I believe you have to lead by example, and that means commitment to excellence, getting the job done on time and on budget, and a willingness to sometimes do what's needed, but not always what's fun. It is very important to educate your employees. I want to be accessible and to explain why, not just what and how things need to be done. This enables me to better understand each individuals' talents and identify future leaders.


Workstream's Recruiting Tip:

With everything quickly shifting to the virtual space, mobile training will be effective in educating your employees. New hires and existing employees will be able to benefit from additional training videos and checklists, all made easily accessible via a text message link.

Hiring managers will also be able to review completion rates, and employees will be sent text message reminders, which guarantees completion.

 

Q: Have you ever had an hourly job? If yes, please share with us your experience.

Sybil: Yes, but many years ago. I was promoted early on in my career to a supervisory/managerial role. As an achiever, I worked to get my assigned tasks done, not to get paid for the hours it took.

Want to find out how else you can leverage Workstream to bring your business to the next level? Schedule a chat to find out more!

By Workstream
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely on Workstream to hire, retain, and pay their teams. Learn how you can better manage your hourly workforce with Workstream.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (“user1234”)
  • Sensitive personal information

Sensitive personal information or “SPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say “do not sell or share my personal information” or “your privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: “limit the use of my sensitive personal information” or “your privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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