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The Ultimate Guide to Conducting Successful Video Interviews
Workstream Blog

The Ultimate Guide to Conducting Successful Video Interviews

By Camille Ranullo

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The current #StayHome mandate is changing the way companies do their hiring, mainly by compelling administrative staff to leverage technology and automate the recruitment process. One crucial component of this is the job interview; what was once a more personal, face-to-face element of hiring has gone digital as well. 

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While a video interview has its share of benefits (no need to pay for travel expenses, reduced no-shows, easier scheduling, etc), many people are finding it challenging to adapt to it. As an HR professional, what can you do to embrace this change? Check out our pointers on conducting the best video interviews ever.

Set the stage

It’s doubly important to give the best first impression to your prospective employees, as they’ll only be seeing you - and by extension, the company -  through the lens of a simple video call. Regardless of whether you’ll be conducting your interview at the office or at home (the most likely option), choose a tidy space that has good lighting and minimal background noise. Place your mobile phone on silent mode or out of your reach to help minimize distractions.

In addition, you should prepare in the usual ways: ready your questions, tailor-fit to the applicant’s work experience and what role they’re applying for. Dress the part and make the effort to look as professional as you would in an office setting. Check that you have all the right files or presentation materials, if needed.

Test your tech

Think Murphy’s law - what could go wrong? Your laptop could freeze, or your mic or camera might be defective. Test your equipment well ahead of time to make sure everything you need is working fine. Video conferencing tools also have different requirements. Popular app Zoom, for example, has a list of recommended specifications for a seamless call experience, such as bandwidth of at least 1.8 Mbps for receiving and sending HD video. You can check your internet speed via this handy link, or ask your IT staff for more details on your hardware. 

Workstream tip: If something still goes wrong during your video interview, don’t panic! Here are a few things to try or keep in mind:

  • If your internet connection seems laggy, move closer to your router or try turning off your video.
  • Leave and then rejoin the meeting (make sure to give your applicant a heads up).
  • Try an alternative app; your computer may be having problems with a specific software.
  • Call your applicant via mobile phone to give an update if you need to restart your computer or troubleshoot for a few minutes.
  • If you are still experiencing issues after 5-10 minutes, it may be best to reschedule.

Keep your applicants informed

Make sure to share information with your applicants. Aside from the scheduled time, it may be good to let them know the estimated duration as well. Keep in mind that your applicant is most likely at home and there will be other things they may need to attend to.

Let your prospective employee know what app you’ll be using for the call, so they can download it ahead of time, register an account, and test it. Also inform them if you have a contingency plan in case tech issues arise - give them your mobile number, or have a backup video conferencing app ready. 

Workstream tip: You can also send applicants a primer to help them out, with links to check internet speed, system requirements, or to articles with tips on acing video interviews. You can include links to your company’s website and social media accounts as well, so that they can get a feel for what the company culture and values are like beforehand. For utmost convenience, set up automated messaging to keep applicants apprised regarding schedules and other information.

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Be considerate

Don’t forget to take your applicant’s situation into consideration. There are different factors that can affect the interview from their end, so be more considerate.

  • Offer the chance to do a quick test call prior to the actual interview. This would serve different purposes: get them familiarized with the video call app, test their connection/equipment, and let them work out some of their nerves.
  • Give candidates a bit more time to answer questions, as there could be a bit of delay if their internet connection is slower than yours.
  • Be forgiving of interruptions. A child could come knocking, their pets might make an appearance, a delivery may need to be received. Keep in mind that there are so many possible distractions given that the interview is likely to take place in a home setting. 
  • Schedule a quick break in the middle of the interview in case applicants need to get water or take a breather.

Keep it human

Just because you’re going digital doesn’t mean you can’t give your video interview a human touch. Make sure to maintain eye contact throughout the interview, smile,  and engage in small talk, same as you would in a typical interview. Share a funny anecdote on what the work-from-home experience has been like for you, or ways the company has been taking care of its employees throughout the current crisis. Be mindful of your body language - minimize any fidgeting, nod along if you agree with what candidates are saying, don’t speak with your eyes looking off-screen. Towards the end, give applicants time to ask any questions about the role, expectations, and more.

Keep these pointers in mind and you should master the art of conducting video interviews in no time. If you’d like some help in going digital and automating your hiring process, schedule a chat with us today. We’re here to support you!

By Camille Ranullo
Part-time content marketing writer at Workstream, full-time mom and chef wannabe. Currently catching up on her reading and trying out new recipes in the kitchen.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (β€œuser1234”)
  • Sensitive personal information

Sensitive personal information or β€œSPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say β€œdo not sell or share my personal information” or β€œyour privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: β€œlimit the use of my sensitive personal information” or β€œyour privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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Right to Limit Use of Sensitive Personal Information

You also have the right to limit how we use sensitive personal information (such as precise geolocation, financial data, etc.).

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