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Q2 2025 Workstream Achievements and Next Steps

Q2 2025 Workstream Achievements and Next Steps

Hello Workstream investors and advisors,

We are preparing for payroll peak season in Q4 and leaning into that! For 2H 25, we are aligned as a company on our OKR to be –

Deliver an easy and compliant all-in-one Payroll and HR platform for multi-location restaurants (<1,000 employees) to manage payroll, HR, benefits, hiring, time & scheduling, accelerated by AI.

  • Focus on multi-location restaurants (we want to double down our vertical that works the best for our product)
  • 6 product suites: Payroll, HR, Benefits, Hiring, T&S, Voice AI
  • Deliver delightful product and customer experience that is easy and compliant
  • We were focusing on <500 employees in past 12 months, we are moving up-market now to focus on <1,000 employees multi-location restaurants

Also, we also launched new products including Voice AI and Talent Network this past quarter.

Here’s some highlights:

  • We have now went from $100K ARR for payroll AIO in Jan '24 to $2M ARR in ~16 months
  • Our deal size for payroll AIO have increased from $6.7K ACV in 1H 24 ---> $8.1K ACV in 1H 25, a 21% increase
  • Our close rates for payroll AIO deals have increased from 15% in 1H 24 ---> 33% close rate in 1H 25, which means ~1 in 3 deals closes now from SQO to closed deal
  • We consistently closed more payroll AIO deals each month in '25 compared to '24
  • As we build up towards Q3, we are getting closer and closer to peak season for payroll where in '24, ~50% of our payroll revenue was closed in Oct-Jan which is the peak season for payroll deals!
  • We are attaching more and more multi-products in our deals beyond payroll including voice AI, time & scheduling, benefits admin platform and more!

 

Payroll ARR growth for Workstream

Workstream Annual Customer Conference Sep 10-11 San Jose

We are having our annual customer conference, On the Clock at San Jose @ Hayes Mansion on Sep 10-11 – we are excited to have many top customers and investors join us including Firehouse Subs former Chairman, Inspire Brands CCO, VF Corp (North Face, Vans) CEO, and more join us!

As of now, we have close to 100 restaurant customers who have signed up (over 3X growth from last year’s conference) and expect over 150-200 attendees for the conference across partners, customers and more!

If you would like to join us at the conference or know of any restaurant owners who could join us, please do register here — https://web.cvent.com/event/5373186e-4d68-49dd-8112-e5dfd7d0f46e/summary

Here are more detailed updates for Q2

Q2 2025 Investor Update - https://youtu.be/y1eBjCWCMeQ


  1. We continue to see strong demand for our AIO platform, helping us to achieve our 2025 company objective of $5M in Payroll AIO ARR
    1. In H1 2025, we have more than doubled our payroll win rate from 15% to 33%, driven by from not only sales, but also an enhanced product offering from Engineering, targeted messaging from Marketing, advocacy from Support/CS, and more
    2. Our average deal size also increased YoY in H1 2025 due to additional offerings such as Ben Admin, ACA, and Time & Shift
  2. Voice AI acts as an extra member of the hiring team and facilitates the hiring process for everyone involved
    1. The breakthrough technology reduces time to hire by 60% by owning routine tasks such as screening applicants, re-scheduling interviews, answering questions, and more
    2. Since launch, Voice AI has reduced interview no-show rate by 44% and increased applicant closure rate (hired or rejected) to 59% (from 44%) by helping customers make more informed decisions about candidates
  3. Talent Network represents the second of our new AI-enhanced products and further increases the value proposition of our AIO platform
    1. Using AI-driven job-fit scores, smart tags, and bulk messaging, the improved Talent Network allows customers to make better hires 5x faster and re-discover and re-engage qualified past applicants and employees
    2. This also allows customers to cut job board costs by more than half since they no longer need to pay for job board ads 

Workstream Team

We are super excited to welcome an incredible team and new streamers who have years of experience across AI, Payroll, restaurants and more joining us from Rippling, Gusto, Harvard, ADP, BambooHR, Paychex, Verkada, Yelp and many more!

We brought

Promotions!

  • Bastian Purrer - Head of Marketing
  • Chloe An - Senior Manager, RevOps
  • Brett Spusta - Senior Manager, Enablement
  • Matthew Conover - Strategic Partnerships Account Manager

New Streamers! (#OneTeamOneStream)

Utah

  • Josh Smith - SDR Manager
  • Caleb Houtz - Senior Customer Implementation Specialist
  • Ben Guyaux - Growth Account Executive
  • Jean Rocha - Sales Development Representative
  • Kellie Storms - Customer Implementation Specialist
  • Josh Richins - Customer Implementation Specialist
  • Tanner Michaelis - Sales Development Representative

San Francisco

  • Xavier Montalvo - Corporate Partnerships Account Executive
  • Christina Yu - Executive Assistant
  • Jenny Le - Senior Product Marketing Manager
  • Jasper Liao - Senior Customer Implementation Specialist
  • Blake Singleton - GTM Associate
  • Rachel Ibarra - Sr. People Operations Manager
  • Bastian Purrer - Growth Marketing Lead
  • Eduardo Ruiz - Field Sales Lead
  • Lianna Louie - Corporate Partnerships Account Manager
  • Mustafa Hashimi - Sr. Customer Success Manager
  • Nicole Kim - Corporate Partnerships Account Executive
  • Sal Villafana - Field Sales Account Executive
  • Sanjanaa Sridhar - Growth Analyst

Shanghai/Chengdu

  • Eric Zhou - Sr. Software Engineer
  • Devin Wang - Sr. Software Engineer
  • Barney Huang - Sr. Software Engineer
  • Song Huang - Sr. Software Engineer
  • Leo Sun - Sr. Software Engineer
  • Chuan Dong - Sr. Product Manager

Phillipines

  • Jo Sentillas - Customer Support Associate
  • Mae Palma - Customer Support Associate
  • Carina Navales - Software QA Manual Tester
  • Mike Salong - Customer Support Associate
  • Say Ramos - Customer Support Associate
  • Alex Paculan - Customer Implementation Specialist
  • Paola Ronquillo - Customer Success Manager
  • Hazel Bedana - Customer Support Associate
  • Arian Tuazon - Customer Success Manager
  • Mich De Guzman - Customer Implementation Specialist

Canada

  • Yasmine Gouin - Data Science Intern
  • Alex Dolotov - Senior Data Engineer
  • Trevor Cho - Software Engineer Intern
  • Vivaan Jhaveri - Data Analyst Intern

 

Investor Support

How you can help (investors & advisors)

  1. We are actively recruiting across many roles across all teams. Here's our career page - https://careers.workstream.us/

    More specifically, here's a few top priority roles that we will love to get your help on

    1. Senior Sales Manager
    2. Product Legal Counsel
    3. Content Marketing
  2. Strategic partnerships with restaurant tech and point of salescompanies
    We are exploring strategic partnerships with POS, technology and food supplier companies, so if you have introductions to any companies from point of sales companies that you may know well!

    For example, we would love to talk to food supplier partners like Sysco, US Foods, Performance Food Groups or any other partners you may know of!
  3. Introduction to accounting firms and benefit brokers
    We are building out our channel partnerships with CPA/accounting firms and benefit brokers. Case in point, for many payroll companies, channel partners are often >50% of their revenue and we are seeing early traction in this.

 

It will be very much appreciated if you can help to make an introduction directly to me at desmond@workstream.is

For customers with Payroll, our NRR is ~130%, GRR ~90%, GLR ~92%, and we will continue to focus on our strategy to lean into payroll but we are sharing our overall company metrics too below. We expect as payroll to increase and grow, our overall company metrics will continue to improve too.

Screenshot 2026-07-03 at 5.17.14 PM 

Thank you all of you for your constant support! We are excited to continue to focus on building the best AI powered HR and Payroll platform for restaurants and look forward to getting your support!

 

Thank you all!

 

Cheers,

Desmond

650-804-3747

 

More Investor Update

Q2 2025

Q3 2025 Operational Highlights & Investor Update

Learn More
Q2 2025

Q2 2025 Workstream Achievements and Next Steps

Learn More
Q2 2025

Q1 2026 Workstream Update & Forward Outlook

Learn More
Q2 2025

Q4 2025 Investor Update: Progress Across Key Workstreams

Learn More

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