How Zoom's Eric Yuan is Reinventing Video Conference
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How Zoom's Eric Yuan is Reinventing Video Conference

By Workstream

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As meetings have moved online due to the pandemic, chances are, you've probably used Zoom at least once for your web conferences. My first encounter with Zoom was when my high school friend requested that I use the software for a video conference call. 

As with all users, I was initially reluctant, hoping to stick to platforms which were familiar, such as Skype or Google Hangout. However, the video call experience with Zoom was seamless, and exceeded my expectations. It occurred to me that I was a laggard in adopting Zoom in Silicon Valley - all my friends were already using it. 

Today, Zoom is valued at over a billion dollars, having recently received venture capital funding of $100 million led by Sequoia Capital (a total funding of $145 million). Eric Yuan is co-founder and CEO of Zoom, and we had the opportunity to meet him for an interview, where he shared more about his experiences. 

In 1997, Yuan immigrated from China to the United States, specifically Silicon Valley to pursue his dream of starting a successful technology business. "I read in the news about technology leaders like Jerry Yang from Yahoo and Jeff Bezos from Amazon." Yuan felt that if they could do it, so could he. 

He started out as one of the founding engineers for WebEx, the video conferencing tool for enterprises which was acquired by Cisco for $3.2 billion in 2007. When he first arrived in the United States, he was unfamiliar with the English language. However, through sheer grit and determination, he powered through and became one of the top engineers at WebEx. Yuan was then promoted to the Vice President of Engineering. However, when WebEx was acquired by Cisco, he was frustrated by the change in direction of the company from its original mission - to create the perfect video conferencing tool.

This led Yuan to leave WebEx and start his own company, Zoom. When he first came out to work on Zoom, many people discouraged him from doing so, stating the reason that the market was saturated. 

However, Yuan had spent a lot of time talking to customers, and confirmed that they were not happy with existing video conferencing solutions. Customers had complained about the video conferencing experience repeatedly but no company was satisfying that need. After raising a seed round of funding from angel investors, friends and WebEx senior executives, Yuan started Zoom. His mission for Zoom, which still remains true to today, is "Delivering Happiness" to users, employees and stakeholders. Yuan believes in leading by example and often points to Andy Grove's statement "Only the paranoid can survive" as his motto in business. 

In the first two years of Zoom, Yuan focused exclusively on hiring engineers and getting the product right. He personally led product development and worked closely with his team to talk to customers and design the product. 

Zoom was finally launched in 2013. It was quickly adopted by tech companies in Silicon Valley and beyond, who were eager for a better video conferencing tool. Today, the San Jose-based company (just down the street from Cisco) has over 500 employees, and over 200% Y-O-Y revenue growth in 2016, servicing over 18 billion annual minutes, with 50% of the Fortune 500 and 90% of the top 200 Universities as customers. 

Through sheer determination and drive, Yuan has achieved his dreams of building a phenomenal technology company, and reinvented video conferencing.

Author's note: This is a series of articles featuring 1st generation and 2nd generation entrepreneurs in America to showcase their immigrant story and how they worked hard to start their businesses. The author himself is an immigrant entrepreneur who moved to the United States from Singapore.

By Workstream
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely on Workstream to hire, retain, and pay their teams. Learn how you can better manage your hourly workforce with Workstream.

Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (“user1234”)
  • Sensitive personal information

Sensitive personal information or “SPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say “do not sell or share my personal information” or “your privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: “limit the use of my sensitive personal information” or “your privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Targeted Advertising

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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