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    LinkedIn job posting basics

    Are you hiring hourly employees? You’ve probably heard of LinkedIn, but did you know it can be an effective tool for job postings? Join us as we discuss the basics of posting a job on LinkedIn and how it can help you reach potential hires.

    Overview of LinkedIn Job Postings

    The LinkedIn social media platform allows professionals, recruiters, and companies to connect with others and build relationships. As such, it has become an effective tool for finding qualified candidates and posting job openings. LinkedIn job postings usually include the job title, description, salary range, location, and contact details of the recruiter. 

    Importance of Using LinkedIn for Job Postings

    Using LinkedIn for job postings has several advantages:
    • It allows employers to access an enormous pool of potential candidates, as millions of users on the platform are from different backgrounds and locations.
    • It also helps refine search results as employers can filter the right candidates based on skills, relevant experience, or qualifications they may look for in prospective employees.
    • It reduces costs associated with traditional job boards as most postings are free or low-cost on LinkedIn.

    Setting up a LinkedIn Job Posting

    Setting up a job post on LinkedIn can be done in just a few steps. Here’s what you need to do:

    1. Create a company page

    A company page is an easy way to set up your profile and present your brand on LinkedIn. You can also use this page to manage job postings, add a drop-down menu for job categories, assess applicants, and have access to free job posts.

    2. Choose the right job posting package

    Different packages are available depending on the duration of your post, budget constraints, or whether you’re looking for candidates locally or internationally.

    3. Write an effective job description

    When writing a job description, focus on the qualifications you’re looking for in prospective employees, such as their experience and skill set. Make sure that it is also tailored to the type of position being advertised, as this will make it easier for potential candidates to find your listing from the homepage or other searches they may be doing on LinkedIn.

    Understanding the Recruiter Perspective

    LinkedIn’s recruiter tool provides recruiters with various options to enhance their outreach and increase engagement with job postings. Here are some tips on how to make the most out of this feature:

    1. Analyzing LinkedIn's Recruiter Tool

    The recruiter tool allows employers to choose from a drop-down menu of different hiring processes, such as hourly pay, full-time, part-time, job location, etc. This helps them narrow down suitable candidates for their job ads.

    2. Enhancing Recruiter Outreach through LinkedIn

    LinkedIn lets you create job posts and enables employers to manage job postings and track responses received in real time. This helps recruiters create an efficient pipeline of potential hires, which can be used for future job postings.

    3. Increasing Recruiter Engagement with LinkedIn Job Postings

    Employers can use LinkedIn insights to understand the interests of prospective hires and customize job descriptions according to their needs. This information helps recruiters engage more effectively with their target audience and increases the chances of getting conversions from the job posting.

    LinkedIn vs. Other Job Boards

    Regarding job postings, there are many factors to consider when deciding which platform to use. Here’s a comparison between LinkedIn and traditional job boards:

    Total Budget

    Traditional job boards charge per posting, whereas LinkedIn uses pay-per-click or total budget plan pricing. This advantage makes LinkedIn more flexible for small businesses that may not have the funds to invest in expensive job listings.

    Professional Network

    Having a LinkedIn page dedicated to your business is a great way to promote yourself and show potential candidates your professionalism. Additionally, since it is already a social media platform, you can reach out directly to influencers or post about open positions on your page wall.

    Potential Candidates

    With its extensive professional network, LinkedIn allows employers to find the best candidates for their open positions regardless of location or industry type. This is an excellent way for employers to target specific professionals when considering different candidates for their vacancies.

    Tips for Writing an Effective LinkedIn Job Posting

    Posting jobs on LinkedIn requires a few steps to ensure they reach the right audience. Here are some tips to make sure your job postings are effective:

    1. Use relevant keywords in your job description

    Using relevant keywords helps potential candidates find your post more easily when searching for jobs using LinkedIn’s search engine. Find keywords by looking at similar job postings or search terms related to the position you’re hiring for.

    2. Utilize LinkedIn's pay-per-click feature

    If you’re looking for the best candidates, LinkedIn offers a pay-per-click job ad feature. This feature allows employers to target their job listings to specific demographics, making it easier for potential candidates to find the listing.

    3. Leverage the power of LinkedIn for small businesses

    Small businesses can effectively use LinkedIn to promote job postings and reach potential candidates. Utilize the platform’s networking tools to connect with potential job seekers, such as alumni of your school or local business owners.

    Concluding thoughts

    LinkedIn is an invaluable resource for employers looking to hire the best candidates. Its extensive professional network allows recruiters to target specific audiences and customize job descriptions according to their needs.

    Additionally, LinkedIn offers a pay-per-click feature that makes it easier for small businesses with limited budgets to post effective job postings. As technology continues to evolve, we can expect more sophisticated tools and features from LinkedIn, making it even easier for recruiters and hiring managers to find qualified candidates quickly. To get started on your own successful LinkedIn job posting journey today, consider these tips as you create your ad campaigns!


    Is posting a job on LinkedIn really free?

    Yes, LinkedIn offers a free job posting service. Additionally, you can opt for the pay-per-click option to better target potential candidates. The pay-per-click option allows you to set a daily budget and receive notifications of new job applications.

    How does job posting on LinkedIn work?

    Posting a job on LinkedIn is simple and straightforward. First, create an account and then create your jobs page. Here, you can publish new job postings, including job titles, descriptions, and screening questions to help you qualify candidates. Once posted, you can manage the posting by viewing resumes, adding skills and assessments to your homepage, and editing the job’s drop-down menu.

    Does it cost to post a job on LinkedIn?

    LinkedIn offers both free and paid job postings. With the free version, you can post an unlimited number of jobs. The paid option, called LinkedIn Recruiter, allows you to target specific candidates and has a minimum spend of $10 per job post.

    How do I apply for a job posting on LinkedIn?

    To apply for a job on LinkedIn, click the “Apply Now” button located on the job posting. From there, you will be prompted to enter your contact information, upload a resume, and fill out any necessary screening questions. Once you have submitted your application, it is up to the recruiter to review your information and decide whether or not you are a qualified candidate.

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    Workstream is a hiring platform that helps employers get 4x the number of qualified applicants. The world's most trusted brands use Workstream to optimize job board postings, automate screening and interview scheduling, communicate via text message, and streamline the onboarding/training process. See what all the buzz is about by scheduling a demo or email us info@workstream.is!

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