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LinkedIn job posting basics
Workstream Blog

LinkedIn job posting basics

By Workstream

May 18, 2023 | 4 min read

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Are you hiring hourly employees? You’ve probably heard of LinkedIn, but did you know it can be an effective tool for job postings? Join us as we discuss the basics of posting a job on LinkedIn and how it can help you reach potential hires.

Overview of LinkedIn Job Postings

The LinkedIn social media platform allows professionals, recruiters, and companies to connect with others and build relationships. As such, it has become an effective tool for finding qualified candidates and posting job openings. LinkedIn job postings usually include the job title, description, salary range, location, and contact details of the recruiter. 

Importance of Using LinkedIn for Job Postings

Using LinkedIn for job postings has several advantages:
  • It allows employers to access an enormous pool of potential candidates, as millions of users on the platform are from different backgrounds and locations.
  • It also helps refine search results as employers can filter the right candidates based on skills, relevant experience, or qualifications they may look for in prospective employees.
  • It reduces costs associated with traditional job boards as most postings are free or low-cost on LinkedIn.

Setting up a LinkedIn Job Posting

Setting up a job post on LinkedIn can be done in just a few steps. Here’s what you need to do:

1. Create a company page

A company page is an easy way to set up your profile and present your brand on LinkedIn. You can also use this page to manage job postings, add a drop-down menu for job categories, assess applicants, and have access to free job posts.

2. Choose the right job posting package

Different packages are available depending on the duration of your post, budget constraints, or whether you’re looking for candidates locally or internationally.

3. Write an effective job description

When writing a job description, focus on the qualifications you’re looking for in prospective employees, such as their experience and skill set. Make sure that it is also tailored to the type of position being advertised, as this will make it easier for potential candidates to find your listing from the homepage or other searches they may be doing on LinkedIn.

Understanding the Recruiter Perspective

LinkedIn’s recruiter tool provides recruiters with various options to enhance their outreach and increase engagement with job postings. Here are some tips on how to make the most out of this feature:

1. Analyzing LinkedIn's Recruiter Tool

The recruiter tool allows employers to choose from a drop-down menu of different hiring processes, such as hourly pay, full-time, part-time, job location, etc. This helps them narrow down suitable candidates for their job ads.

2. Enhancing Recruiter Outreach through LinkedIn

LinkedIn lets you create job posts and enables employers to manage job postings and track responses received in real time. This helps recruiters create an efficient pipeline of potential hires, which can be used for future job postings.

3. Increasing Recruiter Engagement with LinkedIn Job Postings

Employers can use LinkedIn insights to understand the interests of prospective hires and customize job descriptions according to their needs. This information helps recruiters engage more effectively with their target audience and increases the chances of getting conversions from the job posting.

LinkedIn vs. Other Job Boards

Regarding job postings, there are many factors to consider when deciding which platform to use. Here’s a comparison between LinkedIn and traditional job boards:

Total Budget

Traditional job boards charge per posting, whereas LinkedIn uses pay-per-click or total budget plan pricing. This advantage makes LinkedIn more flexible for small businesses that may not have the funds to invest in expensive job listings.

Professional Network

Having a LinkedIn page dedicated to your business is a great way to promote yourself and show potential candidates your professionalism. Additionally, since it is already a social media platform, you can reach out directly to influencers or post about open positions on your page wall.

Potential Candidates

With its extensive professional network, LinkedIn allows employers to find the best candidates for their open positions regardless of location or industry type. This is an excellent way for employers to target specific professionals when considering different candidates for their vacancies.

Tips for Writing an Effective LinkedIn Job Posting

Posting jobs on LinkedIn requires a few steps to ensure they reach the right audience. Here are some tips to make sure your job postings are effective:

1. Use relevant keywords in your job description

Using relevant keywords helps potential candidates find your post more easily when searching for jobs using LinkedIn’s search engine. Find keywords by looking at similar job postings or search terms related to the position you’re hiring for.

2. Utilize LinkedIn's pay-per-click feature

If you’re looking for the best candidates, LinkedIn offers a pay-per-click job ad feature. This feature allows employers to target their job listings to specific demographics, making it easier for potential candidates to find the listing.

3. Leverage the power of LinkedIn for small businesses

Small businesses can effectively use LinkedIn to promote job postings and reach potential candidates. Utilize the platform’s networking tools to connect with potential job seekers, such as alumni of your school or local business owners.

Concluding thoughts

LinkedIn is an invaluable resource for employers looking to hire the best candidates. Its extensive professional network allows recruiters to target specific audiences and customize job descriptions according to their needs.

Additionally, LinkedIn offers a pay-per-click feature that makes it easier for small businesses with limited budgets to post effective job postings. As technology continues to evolve, we can expect more sophisticated tools and features from LinkedIn, making it even easier for recruiters and hiring managers to find qualified candidates quickly. To get started on your own successful LinkedIn job posting journey today, consider these tips as you create your ad campaigns!

FAQs

Is posting a job on LinkedIn really free?

Yes, LinkedIn is one of the free job posting sites. Additionally, you can opt for the pay-per-click option to better target potential candidates. The pay-per-click option allows you to set a daily budget and receive notifications of new job applications.

How does job posting on LinkedIn work?

Posting a job on LinkedIn is simple and straightforward. First, create an account and then create your jobs page. Here, you can publish new job postings, including job titles, descriptions, and screening questions to help you qualify candidates. Once posted, you can manage the posting by viewing resumes, adding skills and assessments to your homepage, and editing the job’s drop-down menu.

Does it cost to post a job on LinkedIn?

LinkedIn offers both free and paid job postings. With the free version, you can post an unlimited number of jobs. The paid option, called LinkedIn Recruiter, allows you to target specific candidates and has a minimum spend of $10 per job post.

How do I apply for a job posting on LinkedIn?

To apply for a job on LinkedIn, click the “Apply Now” button located on the job posting. From there, you will be prompted to enter your contact information, upload a resume, and fill out any necessary screening questions. Once you have submitted your application, it is up to the recruiter to review your information and decide whether or not you are a qualified candidate.

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By Workstream
Workstream is the leading HR, Payroll, and Hiring platform for the hourly workforce. Its smart technology streamlines HR tasks so franchise and business owners can move fast, reduce labor costs, and simplify operations—all in one place. 46 of the top 50 quick-service restaurant brands—including Burger King, Jimmy John’s, Taco Bell—rely on Workstream to hire, retain, and pay their teams. Learn how you can better manage your hourly workforce with Workstream.

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Personal Information and Sensitive Personal Information

Before we discuss the right to limit and the right to opt-out, we must first define personal information and how it relates to sensitive personal information.

Personal information is any data that identifies, relates to, or could reasonably be linked to you or your household. A few examples of personal information include:

  • Name or nickname
  • Email address
  • Purchase history
  • Browsing history
  • Location data
  • Employment data
  • IP address
  • Profiles businesses create about you, including pseudonymous profiles (“user1234”)
  • Sensitive personal information

Sensitive personal information or “SPI” is a subset of personal information, defined as:

  • Identifying information (e.g. social security number, driver’s license)
  • Financial data (e.g. debit or credit card numbers)
  • Precise geolocation (within a radius of 1,850 feet)
  • Demographic or protected-class information (e.g. race/ethnicity, religion, union membership)
  • Biometric and genetic data (e.g. fingerprints, palm scans, facial recognition)
  • Communications and content (e.g. mail, email, text messages)
  • Health and sexual orientation (e.g. vaccine records, health history)

Right to Opt-Out

Californians have the right to opt-out of the sale and sharing of their personal information. That means you have the right to opt-out of the sale of your personal information to third parties (e.g. data brokers, advertisers). You also have the right to opt-out of the sharing of your personal information to prevent the targeting of ads across different businesses, websites, apps, or services.

CCPA-covered businesses must provide a link to allow you to exercise this right. It is usually found at the bottom of a webpage and will say “do not sell or share my personal information” or “your privacy choices.” Sometimes businesses offer privacy choices through a pop-up window or form

To opt-out of the sale and sharing of your personal information, click on the link or use the toggle provided by the business and follow the directions. Doing this on every website you visit can feel burdensome, but to ease the burden you can automatically select your privacy preferences for every website by using an opt-out preference signal, or OOPS for short.

An OOPS is a user-friendly and straightforward way for consumers to automatically exercise their right to opt-out of the sale and sharing of their personal information with the businesses they interact with online. An OOPS, such as the Global Privacy Control. It can either be a setting on your internet browser or a browser extension. With an OOPS, consumers do not have to submit individual requests to opt-out of sale or sharing with each business.

Right to Limit

Californians also have the right to direct businesses to limit the use and disclosure of their sensitive personal information.

Businesses covered under the CCPA must provide a link on their website that allows you to request the limiting of your SPI, if they plan on using it in certain ways. That link will also typically be at the bottom of a webpage and will say: “limit the use of my sensitive personal information” or “your privacy choices.” Once you send this request, the business must stop using your SPI for anything other than to:

  • Provide requested goods or services
  • Ensure security and integrity
  • Prevent fraud
  • Maintain system functionality
  • Comply with legal obligations

Bringing it Together

In summary, the CCPA gives you the right to opt-out of the sale and sharing of your personal information and gives you additional rights to further limit the use and disclosure of your sensitive personal information.

When you exercise these rights together, you exert greater control in protecting your personal data which is important for your identity, safety, and financial health.

If you are on a business’s website and you can’t find the links to exercise your rights, remember to check their privacy policy. The privacy policy should tell you how you can exercise your rights under the law.

If you find your rights being violated, you can submit a complaint to CalPrivacy.

Next in the LOCKED series, we will explore the right to correct and right to know. Follow us on social media to get live updates or check back in one week for the next post.

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Personalization

Allow the website to remember choices you make (such as your username, language, or the region you are in) and provide enhanced, more personal features. For example, a website may provide you with local weather reports or traffic news by storing data about your general location.

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