Hire a Merchandiser
Merchandisers are hardworking employees whose decisions and actions influence our shopping experience. While it is easy to think about merchandising as simply selling products, there is a lot of analysis, monitoring, and evaluation that goes on behind each product decision that we see in a store.
In hiring merchandisers, recruiters search for individuals with an inclination for creativity, analysis, and sales. Hiring managers create a job description that includes a list of job expectations, responsibilities, and requirements. After reading the content, candidates should have a clear idea of what the role is about. More importantly, a job description should be a useful tool to attract the ideal candidate. Try not to be too technical about the position and make it easy to understand. Paint a picture of what the business is about and potential benefits for the new hire.
Merchandisers perform many tasks that are aimed at increasing sales and maximizing product exposure and interest. They study consumer behaviors, their reaction to products, and market trends to evaluate merchandising strategies. Merchandisers seek to secure the best area in a store where products could be displayed and presented appealingly. They ensure merchandise placement of products with appropriate sales tags. Merchandisers also display descriptive signages that are aligned with product branding. Additionally, merchandisers monitor their product’s inventory in stores and make sure that inventory is maintained and rotated promptly. They check for any product that is expired, damaged, or unpresentable and clear it from the shelves.
Merchandisers think of ways to improve sales through special offers, discounts, and promotions as approved by management. To obtain feedback from consumers, Merchandisers conduct surveys and interviews to gain an understanding of the market’s reaction to the product and any other relevant concerns. They can also analyze the competition.
Lastly, merchandisers establish and develop a good working relationship with other partners and stakeholders. They may monitor several stores within their territory or focus on a few as assigned by management.
Merchandiser Skills and Qualifications
Merchandisers need at least a high school diploma or GED to apply. A bachelor’s degree in marketing or a similar field is preferred. It is up to the hiring company to decide on the requirements. Previous work experience in the same role or as a visual merchandiser is a definite advantage. Experience in conducting industry-specific market research is a plus. Candidates also need to have computer and data entry skills.
To be successful as a merchandiser, candidates need to be knowledgeable of marketing trends and industry best practices. Good problem-solving and decision-making skills are part of the job. Because merchandisers engage with retailers and manufacturers alike, strong interpersonal and communication skills are helpful. Lastly, having a creative mindset and an outgoing and professional demeanor are likewise beneficial.