Hiring Marketing Interns
With the rise of social media and the emergence of new platforms, the marketing space is continuously evolving and becoming more attuned to new technologies and trends. For companies that need fresh eyes and a new perspective on marketing tactics, hiring a marketing intern is a great option.
In hiring a marketing intern, it’s best to view the endeavor as an investment in a prospective new hire. The process begins with drafting a specific, accurate, and catchy job description. Out of all the other companies searching for a fantastic intern, why should yours be a top choice? Take care to highlight the role’s contribution to your organization. You know that the position is important. Why not let the candidate feel that as well? Do you have any specific requirements for an intern? What are the tasks to be expected? It is also important to indicate if the internship will be paid through an allowance or a per diem, will be eligible for college credit, or both. What are the work hours? Given that internship roles are usually for college students, work hours and schedules should conform appropriately.
After making a solid job description, it’s time to tell the world. In addition to hiring websites and platforms, another option is to post the role on university job sites or job boards. If you are looking to set up or enhance a continuous internship program, it might help to directly contact universities and other schools regarding a potential partnership. You may want to consider exploring university job fairs and career events as well.
Responsibilities of a Marketing Intern
Most of the responsibilities of a marketing intern are administrative in nature. Depending on the company’s marketing campaigns, the marketing intern may be assigned to perform research, market analysis, and assist in making various promotional presentations. Additionally, the intern may contribute new ideas on social media campaigns, email campaigns, content creation, as well as plan marketing events as needed. Maintaining records and marketing materials may be assigned tasks as well.
Skills and Qualifications
How does one qualify for this position? The marketing intern should be enrolled in an undergraduate marketing program or a related field. Obviously, the ideal candidate for the role of marketing intern is an individual who has the drive to learn and gain experience in marketing. Aside from organizational skills, excellent communication skills are also important as the role will entail creating marketing campaigns and implementing marketing strategies. Advanced writing skills are a plus. Moreover, familiarity with social media platforms, trends, and computer software is an advantage.
Hiring a great marketing intern is a two-way opportunity. An internship can give an eager student valuable experience in an actual work environment. For the company, it is an opportunity to gauge a possible new member of the team without hiring them full time. The hope is that, with proper investment in your intern, the investment will pay dividends down the road if they are eventually hired on full time.