Hire a Sales Promoter
A sales promoter is a trained professional who creates product awareness through demonstrations, sample distribution, and the generation of general public interest. They build a positive brand presence and come up with innovative marketing strategies. In retail stores, the sales promoter serves as the brand's representative. Although a store employs several floor sales staff who assist customers with their purchases, a sales promoter gets hired and deployed by the brand on the shop floor to maximize its sales. They try to influence customers to purchase the company's products by illustrating their features and benefits vis-a-vis those of competitors. Sales promoters primarily are employed by large departmental and retail stores that showcase multiple brands. These professionals work in a fast-paced and competitive environment, usually in shifts. The yearly compensation ranges between $25,000-$65,000 for this role. The earnings are primarily based on experience, location, the product they are selling, and their company.
Tasks a sales promoter performs
A sales promoter is primarily responsible for generating better sales figures for their employer. In order to attain the sales volume and maximize numbers, they get assigned daily responsibilities and duties. This includes identifying and attracting new customers, answering any product-related questions, and addressing any concerns. They have give presentations and demonstrations to customers, persuading them to buy the company's products. They are also in charge of providing recommendations and suggestions according to the customers’ needs. To draw customers, they also have to set up attractive product displays and promotional booths. Apart from this, they should engage in meaningful interactions and build good relationships with customers to close a sale and ensure repeat purchases. Sales promoters should continuously build on their knowledge of the product range to assist with launches and events. They distribute samples and provide customer feedback to the management team for improvement. Other essential duties include meeting work targets, networking with relevant stakeholders, and submitting sales reports.
Requirements of the role
The professionals trying to make a career in the field should be passionate about product promotion and sales. They must have the ability to make genuine connections with buyers and tailor their offerings to different audiences. As far as background is concerned, candidates must at least have a high school diploma or a GED. A degree in marketing is often sought by employers when hiring for this role. Prior experience in retail or a similar role is usually preferred. Employers look for some critical skills, primary among which are strong customer service skills. They must be comfortable delivering presentations as and when needed. The ability to work independently is also an essential quality required for the role. In addition, they must have excellent persuasion and multi-tasking skills and have the ability to work in a competitive environment.