Sales Associate Job Descriptions

Find Sales Associate job description examples you can re-use to hire faster, or use our template to create your own.
Schedule a Demo Talk to a hiring specialist

Sales Associate Job Description

A sales associate is an employee who works in a retail setting. They are tasked with greeting customers, directing them to products, and answering any questions they may have. As the public face of retail companies, sales associates serve an important role in industries such as clothing, electronics, jewelry, and home improvement.

Sales Associate Job Description Template

Our retail store is looking to hire a qualified sales associate to join our staff. Qualified candidates will have previous retail experience, a professional appearance, and the ability to perform high-quality customer service in a fast-paced environment. Candidates who have knowledge of our industry are preferred.

As a sales associate, you will be the public face of our company. This will entail interacting with our customers in a variety of ways throughout your shifts. You will be asked to greet customers, answer their questions, and direct them to the products they wish to purchase.

Sales associates will also be tasked with handling complaints. The best associates are capable of creating positive experiences for customers who might be frustrated by a certain experience. This will require empathy, tact, and complete knowledge of our company’s policies.

This position will also require you to support our sales floor staff with products, signage, and displays. You may also be called upon to operate the cash registers and complete related tasks throughout your shifts.

Sales Associate Responsibilities:

  • Superior knowledge of our products and services
  • Greet, direct, and engage with customers to provide outstanding customer service
  • Empathize with complaining customers and address their concerns
  • Salesfloor upkeep, including sweeping, cleaning, product putbacks, and related tasks
  • Working with other employees to increase sales
  • Cross-selling and up-selling customers
  • Operating cash registers, managing financial transactions, and balancing drawers

Sales Associate Requirements:

  • High school diploma, Associate’s degree preferred
  • Previous experience in a retail setting
  • The physical ability to stand for up to eight hours a day and lift products weighing more than 20 pounds
  • Superior customer service skills
  • Basic math and literacy skills
  • Professional appearance and demeanor

Sales Associate FAQ

What tasks does a sales associate do?

Sales associates are commonly asked to fulfill a variety of roles while working in a retail setting. Qualified candidates will be flexible enough to move from role to role fluidly as is often necessary for a fast-paced retail environment.

The main task that sales associates are responsible for is greeting customers as they enter the store and directing them to the items they want. Otherwise, a sales associate may be responsible for operating the cash register, straightening shelves, performing product putbacks, or supporting the other staff members in other ways.

How do I create a sales associate job description that fits my company’s needs?

You are welcome to use our job description template to get started. However, we recommend customizing it as much as possible to reflect the unique needs of your business. 

Most importantly, your company should reference the specific kind of product knowledge it’s seeking in sales associate candidates. For example, knowledge of home improvement products and practices would be valuable for a sales associate position at a hardware store.

What should I include in my sales associate help wanted ads?

Your help wanted ads should start with a clear description of the position. Then, include a section that outlines the responsibilities of your sales associate role. Make an effort to identify, list, and highlight the responsibilities of your sales associate role that may differ from a similar position at another retail store.

Finally, your job description should also include information on what you’re looking for in a qualified candidate. This will help your company prescreen its field of applicants to ensure that you only need to review the applications of candidates who are truthfully qualified for the job.

Frequently Asked Questions about hiring a Sales Associate

What is the best way to find and hire a Sales Associate near me?
Online job boards are the best place to find qualified Sales Associate applicants. Employers posting their Sales Associate job on Indeed get about 14 applications from that board on average.
Which job boards should I post on to find Sales Associate applicants?
You should post to multiple job boards at once. The most successful job postings for a Sales Associate are on Indeed – but on average, employers post to 11 boards at the same time, using tools like Workstream. Publishing to multiple job boards at once helps you get your first applicant in 14 hours on average, which is shorter than the national average for Sales Associate positions.
What's the best way to communicate with applicants looking for a Sales Associate role?
SMS has 91% open rates which is higher than phone call or Email. Text to hire today!
Is it OK to text Sales Associate job applicants?
Hourly paid workers, such as Sales Associates are actually more engaged when texting about jobs. We have found that text messages are 131% better than email at getting an applicant's response. Have a look at Workstream, which automates the process of texting and uses a phone number specifically assigned to your job post so you don’t have to use your personal phone.
Can I use a different phone number to engage Sales Associate applicants via text message?
Yes, tools such as Workstream provide custom phone numbers that allow employers to engage with applicants through their tool without having to use a personal or business cell phone.

Try out Workstream to hire a Sales Associate for
your Retail business

A revolutionary hiring process for Retail positions

A revolutionary hiring process for Retail positions Hiring restaurant staff in San Francisco can be a tough job. Workstream can help accelerate the process by letting you post on job boards like Indeed within seconds.


1-Click Job Posting

No more tedious copy and pasting. We integrate with all the top job boards. All applicants funnel into one intuitive dashboard.

Text-to-Apply Posters

Print out your unique QR code and text message number. Applicants scan/text to see all open positions and apply right away.

Automated & 2-Way SMS

Engage with applicants via text. Include links to screening questions, forms, and more. Use 2-way text to answer questions.

Endless Integrations

Connect Workstream to your calendar so applicants can schedule interviews. Streamline onboarding with background check & HR integrations.

Candidate Tracking & Scoring

View all your applicants and employees in one place. Make notes on their progress. Access their docs anytime from anywhere.

Customizable Templates

We provide templates for everything from job postings to offer letters. Send links to docs and tax forms via text message so new hires sign digital copies.

What other Retail owners
think about hiring through Workstream

"Great customer service and onboarding experience!"


Paleo Pet Goods and Pet Sitting Services

"I love Workstream! It's user friendly and effective."


Willamette Valley Vineyards


Currently hiring on Workstream for:

Tasting Room Assistant (Busser/Food...

Tasting Room Associate (Part-time)

Winery Prep Cook (Entry Level)

"Very user friendly. "


Seven Peaks

Hire Restaurant workers

Hire Retail workers

Hire Service workers

Hire Logistics workers

Hire Healthcare workers

Hire Admin workers

Hire Sales workers

Hire Education workers

Hire It/tech workers

Hire Accounting workers

Hire Events workers

Hire Marketing workers

Best Restaurant job descriptions

Best Retail job descriptions

Best Service job descriptions

Best Logistics job descriptions

Best Healthcare job descriptions

Best Admin job descriptions

Best Sales job descriptions

Best Education job descriptions

Best Accounting job descriptions

Best Customer service job descriptions

Best Technology job descriptions

Best Events job descriptions

Best Marketing job descriptions